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In this episode of the Life Science Success Podcast my guest is James Piacentino, CEO of Thrive Genetics, Inc., a pioneering digital health startup focused on transforming addiction risk assessment through genetic and behavioral science. James brings a unique blend of entrepreneurial experience, technical expertise, and personal mission to develop innovative solutions that help healthcare providers manage dependency risk with unprecedented precision.

00:00 Introduction to Life Science Success Podcast
00:46 Upcoming Podcast Announcement
01:08 Introducing James Piacentino
01:49 James Piacentino's Background in Digital Health
03:29 Corporate Experience and Startup Journey
06:53 Founding Thrive Genetics
08:35 The Impact of Addiction on Families
09:19 Thrive Genetics' Approach to Addiction Risk
18:43 Partnerships and Technological Advancements
21:29 Combining Genetics, Behavior, and AI
25:06 The Conservative Approach to AI in Customer Journeys
26:12 Balancing Scientific Rigor with Business Models
27:09 Adoption and Value Creation in Technology
30:54 The Importance of Customer Feedback
40:05 Leadership Lessons and Values-Based Leadership
43:18 Inspiration and Overcoming Limiting Beliefs
45:29 Concerns and Complexities in Today's World
46:47 Excitement for the Future
47:35 Conclusion and Farewell