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Revenue Generating Activities - Selling Sea

Revenue Generating Activities - Selling Sea

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 The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses. Selling Sea Overview Process, Progress (mainsails) | Perception, Purpose (headsails) Focus: Maximize transferable value and prepare for exit The Selling Sea shares the same mainsails and headsails as the Shifting Sea - but everything is intensified toward exit preparation. Process and Progress aren't just about running your business well, they're about proving your business can run well without you. The headsails of Perception and Purpose matter deeply now - how potential buyers see your business and the mission that will continue after you're gone. Without documented processes and demonstrated progress, your business is worth only what you personally produce. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Methodology documentation and packaging - Create comprehensive systems that can be taught and replicatedClient relationship transition planning - Prepare for smooth handoff to successor or acquirerRecurring revenue maximization - Convert as many clients as possible to retainer or subscription modelsTeam capability development - Train staff to deliver results without founder involvementStrategic acquirer cultivation - Build relationships with potential buyers well before listing Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Operations manual development - Document every system so the business runs without youLease and vendor relationship optimization - Secure favorable terms that transfer to new ownershipBrand equity documentation - Quantify and package the intangible value you've builtMulti-unit proof of concept - Demonstrate scalability through additional locations or franchisingKey employee retention planning - Create incentives for critical staff to stay through transition Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Traffic source diversification - Reduce dependency on any single marketing channelSupplier relationship documentation - Secure and document vendor agreements that transferAutomation of all possible functions - Minimize owner involvement in daily operationsCustomer data and list valuation - Organize and protect your most transferable assetFinancial clean-up and optimization - Ensure books and metrics present the business attractively Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Patent and IP protection - Secure and document all intellectual propertyManufacturing relationship formalization - Create contracts that transfer to new ownershipDistribution agreement review - Ensure channel partnerships support or enhance sale valueProduct roadmap development - Show buyers the future potential beyond current offeringsQuality and compliance documentation - Demonstrate consistent standards and regulatory compliance CONNECT WITH LYNETTE Website: https://7seasvoyage.comLinkedIn: https://linkedin.com/in/lynetteyoungInstagram: @LynetteVYoung ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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