This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching.

What unfolds is a real-time unraveling of binary thinking—about how we define ourselves, our work, and our worth.

We dig into:

+ Why the dominant narrative around niching is flawed—and how it's keeping many of us stuck

+ The myth of “clarity” and how it can be weaponized against multi-dimensional entrepreneurs

+ A new lens on pricing, sustainability, and self-trust

+ The false binary of “strategic” vs. “authentic” visibility

+ The complexity of marketing in extractive systems

This one’s got whiteboard energy. It’s messy, layered, and full of moments that might help you see your work (and your marketing) in a new light.

If you’ve ever thought: “I do too many things. I don’t have a clear niche.” or “I don’t know how to price my work in a way that feels good and still pays the bills…”

...this conversation is for you.

Mentions & Resources:

Gary Katz and the Katz Roadshow

Shoutout to Clementine Gold Group

Biz Models for Equity on-demand webinar

Call to Action:

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+ Episode Transcript