In this episode of Rethink:Revenue, Arjun Pillai (CEO of DocketAI) is joined by Chris Andrew (CEO of Scrunch) for a no-fluff, tactical conversation on how the AI-first buyer journey is rewriting the B2B playbook.

Together, they unpack how traditional SEO is giving way to answer engine optimization, why static blue links and vanity metrics are becoming obsolete, and how AI agents are quietly reshaping the way buyers research, evaluate, and purchase. From monitoring AI agent behavior on your site to designing web experiences for AI—not humans—this is a must-listen for GTM, RevOps, and marketing leaders ready to embrace the next era of selling.

• 00:00 – Intro & why this is not a typical webinar

• 00:28 – What is the AI-first buyer journey?

• 01:24 – AI replacing human browsing with personal synthesis

• 02:19 – Google-optimized content vs AI-optimized content

• 04:15 – How AI agents are scraping your website right now

• 06:07 – AI traffic converts 3x higher than Google traffic

• 07:32 – Why marketers must move past site traffic metrics

• 08:58 – How to monitor AI visits to your website

• 10:20 – From inbound marketing to community-driven GTM

• 12:09 – Answer engine optimization (GEO) vs SEO

• 13:58 – Tips to make your content more AI-readable

• 15:23 – Why interactive websites fail AI agents

• 16:44 – Reddit, reviews, and the importance of third-party sources

• 18:11 – Autonomous selling and AI-powered digital AEs

• 20:04 – AI handling the entire SMB buying cycle

• 21:30 – The trust problem: AI vs mediocre human reps

• 23:52 – AI agents buying from AI agents: a near-future reality

• 25:39 – What Scrunch does: monitoring & optimizing AI interactions

• 27:34 – Websites as AI-facing interfaces

• 29:00 – Final takeaways & the rise of a non-visual internet

Listen in as host Arjun Pillai, Cofounder & CEO of Docket, sits down with Hannah Ajikawo, GTM consultant and founder of Revenue Funnel. They unpack how most organizations are still built around sales processes instead of buyer experiences, why AI is creating both urgency and opportunity for CROs, and how leaders should rethink pipeline, conversions, and executing with lean teams.

Hannah shares frameworks on optimizing the entire funnel, common mistakes in revenue orgs, and the value of running consistent audits to spot overlooked growth wins. They also explore what AI tools she sees as "non-negotiable" today, from conversation intelligence to content repurposing and agents that draft follow-ups.

00:00 Introduction & Hannah's background
03:17 What keeps Hannah up at night as a revenue leader
04:20 The role of AI in GTM and where most orgs go wrong
07:19 Buyer alignment vs sales process misalignment
11:00 Why mid-market may close as fast as enterprise
14:13 The cost of unprepared sales teams & buyer trust
16:00 Top 3 problems CROs bring up: pipeline, execution, AI
19:00 The non-negotiable AI tools for GTM teams today
21:40 How Hannah would automate her own sales workflows
23:55 The power of outside audits & overlooked funnel fixes
27:00 Final thoughts and where to find Hannah

In this episode of Rethink Revenue, Arjun Pillai (CEO, DocketAI) sits down with Deven Budgujar, Director of Sales at Datarails, to talk about the pressures facing today's sales leaders — and how to scale GTM teams with intention.

From enabling reps to focus on what they do best, to the pitfalls of sales training that doesn't stick, Arjun and Deven break down the mindset shifts modern leaders need to navigate the ever-changing B2B landscape.

🎯 You'll hear practical insights on leading through change, unlocking just-in-time enablement, and why sometimes the best thing a leader can do… is get out of the way.

00:00 – Introduction
01:48 – What Keeps Sales Leaders Up at Night
05:12 – Scaling a Sales Team with Role Clarity
08:45 – Creating Focus: Let Reps Do What They Do Best
12:10 – The Real Problem with Traditional Sales Training
16:33 – Just-in-Time Enablement and AI Support
20:40 – Coaching in a Fast-Changing Environment
25:08 – Final Thoughts and Advice to Sales Leaders

🎧 Tune in to rethink how you build, scale, and empower revenue teams in 2025 and beyond.