Mark Levy is the Head of Consumer Product & Customer Experience at a leading US fiber internet provider connecting millions of homes and businesses with high-speed broadband. With over 25 years of experience driving product innovation and digital transformation at companies including Comcast, AT&T, Nokia, and Jaguar Land Rover, he has established himself as a thought leader in CX. His authored works include The Psychology of CX 101, The Accountability Team Handbook, and 365 Days of Accountability. In addition, he publishes two popular newsletters — Decoding Customer Experience and DCX AI Today, which are read by CX leaders around the world.

Most marketing teams focus on clicks, conversions, and creatives, but forget the real reason people buy: how they feel. In an age where trust is fragile and attention spans are short, understanding the psychology behind customer decisions can be the ultimate competitive edge. Can mastering a few key psychological principles completely change how customers perceive, trust, and respond to your brand?

According to Mark Levy, a product and customer experience expert, the secret to driving performance lies in designing for clarity before creativity. He highlights that customers make subconscious judgments within milliseconds, meaning trust and simplicity must come first. By applying behavioral science to marketing and design, teams can reduce friction, boost conversions, and deepen emotional connection. Mark also emphasizes the ethical use of psychology, ensuring influence builds confidence and long-term loyalty, not manipulation.

In this episode of Response Drivers, Rick Rappe sits down with Mark Levy, author of The Psychology of CX 101, to discuss how psychology can transform marketing effectiveness and the customer experience. They explore why clarity beats creativity, how cognitive fluency and loss aversion drive action, and the power of emotion in shaping loyalty. Mark also shares how AI and behavioral science are redefining modern CX.

Scott Empringham is the Owner and CEO of Empringham Media Group, a marketing agency that uses AI-powered strategies in digital marketing, social media, content, and coaching to help businesses grow. For over 21 years, he has worked with Fortune 50 companies to improve customer acquisition and retention through innovative campaigns. He once scaled the agency to over $10 million in revenue, then lost much of it, and rebuilt it in under three months using social media, AI tools, and relentless focus. Scott is a member of the Entrepreneurs' Organization in Orange County and is known for his keynote speaking, training programs, and hands-on marketing coaching.

When life and business come crashing down, how do you find the strength to start over and build something even bigger? What steps can transform a crushing setback into a launchpad for unprecedented growth? And how can the latest marketing technology turn that vision into reality?

According to Scott Empringham, a recognized authority on AI-powered marketing, the key is to take full ownership and act boldly even when nothing feels certain. He highlights how embracing imperfect action, narrowing his target audience, and delivering massive value helped him rebuild momentum after losing everything. By pairing his 10-step Elite Marketing Method with AI, he dramatically reduced costs, accelerated execution, and empowered businesses to create their own marketing success.

In this episode of Response Drivers, host Rick Rappe sits down with Scott Empringham, Owner and CEO of Empringham Media Group, to discuss using AI to 100X your leads and sales after losing it all. They explore how taking imperfect action fuels rapid recovery, why niching down and lead magnets drive growth, and how AI tools empower small teams to replace big agencies. Scott also shares the personal changes and lessons that reshaped his life and business.

Rob Levin is the Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, a consultancy that delivers data‑driven growth marketing strategies tailored to SaaS and subscription businesses. He brings over 20 years of experience working with brands such as WWE, Priceline, Nickelodeon, GE, and Viacom, where he led efforts that doubled WrestleMania subscribers and boosted conversions by up to 64%. Rob's ROI‑focused approach emphasizes strategic planning, execution, and scalable frameworks that deliver real, measurable results.

Every company wants explosive growth, but most leaders struggle to move beyond scattered tactics and quick fixes. Without a clear strategy, marketing efforts often fall flat or fail to scale. So how do you design a strategy that not only works but doubles growth?

According to Rob Levin, a seasoned growth strategist, the key lies in combining resilience with a structured, data-driven framework. He highlights that strong growth starts with defining core values, identifying the right KPIs, and prioritizing initiatives that truly move the needle. Rob explains that this method has helped clients unlock millions of dollars in incremental revenue within months, proving that clarity and discipline can transform marketing outcomes.

In this episode of Response Drivers, host Rick Rappe sits down with Rob Levin, Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, to discuss how to create a marketing strategy that doubles growth. They explore why retention begins with onboarding, how to prioritize projects using a SaaS-focused framework, and the role of nurture marketing in scaling effectively. Rob also shares the book that shaped his approach to growth strategy.