A departure from my usual guests Elliot Justin is the first medical doctor I have hosted. He reveals the inspiration for FirmTech in this technology spotlight. As such our conversation centres on issues related to male sexual health, including erectile dysfunction. We discuss how he built a team of researchers around the device and how clinical research has demonstrated the device's ability to improve male sexual performance. We also explore how objective data on male sexual health has revealed implications for other aspects of male health.

Bio: Dr. Elliot Justin, MD, FACEP, is a serial healthcare entrepreneur, board-certified Emergency Medicine specialist, and the founder and CEO of FirmTech—a pioneering company at the forefront of data-driven sexual medicine research. FirmTech’s flagship products — the Tech Ring and Performance Ring — combine sexual wellness and smart technology to help men monitor their erectile and cardiovascular health. The Tech Ring’s embedded sensors measure nighttime and sexual performance data, empowering men to track how lifestyle factors, medications, and fitness levels correlate with their erectile function and cardiovascular health. The ultimate goal: to prevent, manage, and even reverse erectile dysfunction and heart decline using personal, actionable health data. Under Dr. Justin’s leadership, it's become a groundbreaking research tool used in studies with several leading sexual medical institutions. One study, which was presented at the International Society for Sexual Medicine and European Society of Sexual Medicine, revealed that fading erections in aging men are primarily caused by venous leak rather than poor blood inflow—challenging decades of conventional wisdom. Additional studies confirmed the TechRing’s safety in overnight use across 2,700 monitoring sessions and demonstrated that FirmTech’s Maximum Performance Ring often outperformed leading ED medications like tadalafil in sustaining erections.

Find Elliot online:

https://www.linkedin.com/in/elliot-justin-md/

FirmTech’s Research:

https://myfirmtech.com/blogs/news/research-using-the-firmtech-techring-and-maxpr

https://academic.oup.com/jsm/article/22/Supplement_2/qdaf077.067/8127400

https://journals.lww.com/tau/fulltext/2025/01000/wearable_penile_devices__the_techring.16.aspx

https://academic.oup.com/jsm/article-abstract/22/1/43/7900250

Resources:

FirmTech https://myfirmtech.com/

Find Dr Rosalynn Austin

LinkedIn: https://www.linkedin.com/in/dr-rosalynn-austin-147b3980/

Instagram: https://www.instagram.com/rosalynnaustin/

Twitter: https://twitter.com/RosalynnAustin

Experience the adventures Dr Rosalynn Austin takes while travelling on @tea-riffictravels

The podcast content is the personal opinions and experiences of the researchers (Dr Rosalynn Austin and Dr Elliot Justin, MD, FACEP) and not that of any of their affiliated institutions.

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