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Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a third director, casting wildly exaggerated characters (including Winona Ryder), pulling off ambitious long takes under pressure, all in the pursuit of building a fully realized world that runs on its own strange logic.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

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Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed to truly stress-test the camera. They dive into large sensor techniques, lens coverage, mixing spherical and anamorphic formats, shaping light through subtraction, and how a 70mm close-up can feel both intimate and epic. Along the way, Oren shares his philosophy on lens testing, working fast without losing control, and why, despite all the tech, cameras themselves might be the most overrated part of filmmaking.

▶ About This Episode:

In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative control come together at the highest level.

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▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corrosive salt lake. Zee walks through the balance of real-world capture and heavy VFX, the collaboration with the production company Monumental, and the importance of creating space on set for intuition, emotion, and play.

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Dylan Hahn sits down with BSC cinematographer Ben Spence to unpack the craft behind Waitrose’s four-minute Christmas film - a rom-com-inspired commercial shaped by classic references and real-world constraints. They break down camera and lens choices (Alexa 35, Zeiss Supreme Primes), using diffusion, backlight, and warm-cool color contrast to create emotional texture, plus practical techniques like shooting dusk in daylight with CTB, building soft moonlight from oversized inflatable LEDs, and lighting for three cameras at once. The conversation also touches on fast schedules, VFX support, evolving viewing habits, and why creative compromise is often what keeps the work sharp.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.

▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started.

▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx