Welcome to Recovery Reach by Recovery.com! In this episode, dive into the world of local SEO with Sam Knight, founder of Hoopless Marketing. Discover how addiction treatment centers can significantly boost visibility and calls by honing a hyperlocal strategy. Sam shares his extensive experience in behavioral health and digital marketing, discussing his powerful approach to climbing the map pack and optimizing SEO at the local level. If you've ever wondered how local SEO can transform your treatment center's reach, this is the episode for you. Tune in to learn practical steps, common mistakes to avoid, and actionable tips to improve your local search rankings. Remember, the more people you reach, the more you can help!

Explore mental health and addiction treatment options: https://recovery.com

Learn more about Hoopless Marketing: https://hoopless.com/

00:00 Introduction to Recovery Reach

00:54 Meet Sam Knight: SEO Expert

01:29 Sam's Journey in Behavioral Health SEO

03:18 The Power of Local SEO

04:33 Strategies for Winning the Map Pack

09:42 Understanding Google's Ranking Factors

14:57 Optimizing for Local Search

21:18 The Importance of Location in SEO

27:26 Statewide Search Dynamics

28:14 Common SEO Mistakes

29:29 Google Business Profile Categories

35:11 Importance of Services in Google Business Profile

38:10 Organic Clicks vs. Conversions

41:23 Call Tracking and Attribution

48:01 Website Importance in Local SEO

49:43 Conclusion and Contact Information

In this episode of Recovery Reach hosted by Andrew, we delve into the transformative power of video marketing in the behavioral health sector. Special guest Adam Vibe Gunton, founder and video marketing expert, shares detailed strategies on producing impactful videos at scale. Discover Adam's personal recovery journey, the highs and lows, and how he turned his experience into a mission to help others through video content. Learn actionable tips on creating videos with limited resources, the effectiveness of short-form and long-form videos, leveraging AI like ChatGPT for content planning, and the significance of authenticity in video marketing. Don't miss this insightful conversation packed with practical advice for anyone in the behavioral health and recovery space.

Explore addiction and mental health treatment options: https://recovery.com

Learn more about Recovered on Purpose: https://recoveredonpurpose.org/

Welcome to Recovery Reach by Recovery.com! In today's episode, Eric Sachs, CEO of Sachs Marketing Group, dives deep into the world of SEO, EEAT (Experience, Expertise, Authority, Trustworthiness), and how these play crucial roles in the digital marketing strategy of addiction treatment centers. Learn from Eric's journey of 14.5 years in the industry, his personal recovery story, and the practical steps his agency takes to help treatment centers avoid bankruptcy and thrive online. From backlink strategies to ensuring HIPAA compliance and leveraging digital PR, discover actionable insights to enhance your treatment center's online presence and effectiveness.

Explore addiction and mental health treatment options: https://recovery.com

Connect with Sachs Marketing Group: https://sachsmarketinggroup.com/

00:00 Introduction to Recovery Reach
00:48 Meet Eric Sachs: CEO of Sachs Marketing Group
01:38 Eric's Journey to Recovery and Business
04:51 The Importance of Digital Marketing in Treatment Centers
05:39 Understanding Google's YMYL and EEAT
06:58 Building Topical Authority and Trust
13:52 EEAT: Experience, Expertise, Authority, and Trustworthiness
22:58 Practical Examples of EEAT Implementation
25:12 Licensing and Certifications in Treatment Centers
26:20 Importance of Navigable Content
27:07 Linking Awards and Certifications
28:02 Placement of Certifications on Websites
28:53 Fact-Checking and Approval in Content
30:02 Building Authority Through Team Pages
31:10 Digital PR and SEO Benefits
31:50 Understanding Link Juice
36:02 Challenges for Small Treatment Centers
38:43 Case Study: Strive Forward Recovery
42:21 The Future of SEO in the Age of AI
44:58 Conclusion and Contact Information