In this episode of Ready Set Action, hosts Kristina Witmer and Debra Horowitz welcome Jed Jones, founder of Ambient Array. With over 28 years of experience in building scalable marketing and reporting systems, Jed shares actionable tips for leveraging data for business growth. The discussion covers common mistakes organizations make with data, how to start with data analytics as a small business, and the benefits of a process-oriented approach in marketing.

Join Kristina Witmer and Debra Horowitz on Ready. Set. Action. as they welcome Kalli Combs, the "Chief Un-Complicator of Social Strategies." Kalli shares her expertise on building impactful brands on social media, emphasizing strategy, storytelling, and community over chasing trends. Learn practical advice for small business owners, marketing directors, and heads of sales on how to clarify their brand's message, leverage authentic storytelling, and avoid common pitfalls. Kalli also offers unique advice for minority-owned businesses on building a strong digital framework. Don't miss this episode for actionable tips to simplify your social media approach and truly thrive in the digital space!

Welcome to Ready Set Action! Join Kristina Witmer and Debra Horowitz as they explore actionable tips for business growth with special guest Jim Ero, a sales leadership consultant boasting 37 years of experience. Jim delves into the evolution of sales strategies, highlighting the shift from reactive to proactive approaches, and the crucial role of sales leadership. Discover valuable insights on improving sales tactics, coaching sales teams, and overcoming modern sales challenges. Learn why understanding multi-step sales processes and investing in your salespeople are vital for competitive edge. This episode is packed with practical takeaways for small to mid-size business owners and growth leaders.