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QualsTalks

QualsTalks

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 Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: info@twentify.comCopyright 2025 All rights reserved. Marketing & Vertrieb Ökonomie
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  • E18: Do participants know they’re talking to AI—and does it matter?

    E18: Do participants know they’re talking to AI—and does it matter?
    Apr 15 2026

    Do participants know they’re talking to AI — and does it matter?

    In this episode, we unpack the real tradeoff: transparency vs “natural conversation.” When does disclosure build trust, and when does it change behavior?

    We also get into the part people miss: why participants spare their time to answer strangers in the first place — and how a good “listener” (human or AI) earns real answers through tone, pacing, and reciprocity.
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    10 Min.
  • E17: The Self-Serve Revolution: “Internalising Research”

    E17: The Self-Serve Revolution: “Internalising Research”
    Apr 1 2026

    QualsTalks is out: The Self-Serve Revolution — internalising research.

    More teams are bringing research in-house. We talk about what that fixes, what it breaks, where agencies still matter—and why AI won’t replace researchers, but it will replace research busywork (manual tagging, repetitive synthesis).
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    12 Min.
  • E16: What Kind of Research Can You Do with AI?

    E16: What Kind of Research Can You Do with AI?
    Mar 18 2026

    A casual chat on where AI-moderated qual genuinely shines (concepts, comms, UX, churn, public opinion, health) — and where it doesn’t.

    “AI doesn’t replace moderators — it changes what’s possible when the design is right.”
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    19 Min.
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