What if the thing standing between you and the business you actually want… isn’t strategy?

It’s comfort.

In this powerful episode of the Serendipitous Rebel Podcast, we unpack the concept of the Joy Tax — the inconvenience, discomfort, and bold decision-making required to build a purpose-driven, profitable business that aligns with your life.

If you’re a midlife female entrepreneur who has:

1. Invested in courses but still feels unclear
2. Struggled to raise your rates
3. Hesitated to launch or get visible
4. Stayed stuck in “fine” instead of fully alive
5. Confused comfort with alignment

This conversation will hit home.

Because here’s the truth:

Your brain is wired for safety, efficiency, and familiarity. But building an aligned business requires visibility, decisive action, and identity expansion. That gap between who you are now and who you’re becoming? That’s the Joy Tax.

In this episode, we explore:

1. Why “must be nice” is often a mask for self-protection
2. The difference between building a comfortable business vs. an alive one
3. How midlife entrepreneurs rationalize staying small
4. The hidden trade-offs in every yes and no
5. How the SAVOUR Method supports intentional growth
6. Practical examples of what the Joy Tax looks like in real business decisions
7. A powerful journaling question to help you move forward today

You’ll walk away asking yourself:

👉 What joy tax have I been avoiding?

👉 Where is my brain choosing comfort over alignment?

👉 What small inconvenience today would create a powerful story tomorrow?

If you’re ready to stop living in “almost” and start designing your business by intention — not default — this episode is your invitation.

And if you’re craving structured support, aligned strategy, and accountability without burnout, explore our SAVOUR Mastermind Retreat or our 2:1 Personalized Business Coaching. We help you cut through noise, clarify your next move, and build momentum that fits your life — not someone else’s blueprint.

Because joy isn’t accidental.

It’s intentional.

And it’s worth the tax.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

SHOW NOTES

What if success didn’t require exhaustion?

In this powerful conversation, Wendy sits down with business coach Michelle Vroom to unpack how she built — and sustained — a six-figure business working just 20 hours a week while raising three children.

But this isn’t a conversation about hustle hacks or productivity tricks.

It’s about clarity.

Michelle shares what most women in business don’t hear enough: consistency doesn’t come from doing more — it comes from doing what matters most. She breaks down how she shifted from done-for-you services to a scalable group model, how she focuses on marketing in just 60 minutes a day, and why most entrepreneurs don’t actually need a new strategy… they need to work the one they already chose.

If you’re feeling overwhelmed by:

1. Too many marketing tactics
2. Pressure to be on every platform
3. Inconsistent income months
4. Guilt around not working “enough”
5. A business model that feels heavier than it should

This episode will feel like a deep exhale.

You’ll learn:

1. Why audience growth is not the same as revenue growth
2. How to evaluate whether your strategy is actually “not working”
3. The difference between short-term and long-term marketing efforts
4. Why over-serving clients can quietly sabotage your income
5. What predictable revenue really looks like
6. How to build demand instead of chasing attention

One of the most powerful moments? When Michelle says:

“Success right now looks like a calm nervous system.”

For so many women — especially in midlife — success is evolving. It’s no longer about empire-building at all costs. It’s about sustainability, impact, and designing a business that supports your life.

If this conversation resonates, consider joining us at the SAVOUR™️ Mastermind Retreat, where we create space to simplify your strategy and realign your business with your lifestyle.

Or explore our 2:1 Personalized Coaching, where you receive focused, hands-on clarity and accountability — without the noise.

Your business should feel powerful and peaceful.

About Michelle Vroom

Michelle Vroom is a business coach who helps moms grow profitable businesses without working around the clock. She built a multi six-figure business working just 20 hours a week while raising three boys, and now she teaches women how to cut through marketing noise, focus on what actually converts, and create consistent, predictable income.

She is the founder of the Market Like a Boss community and host of the Market Like a Boss podcast. Michelle specializes in helping coaches, consultants, and service providers transition into scalable group programs while maintaining deep client relationships and high-value results.

Her mission is bold and clear: help more women become 20-hour-a-week breadwinners — in control of their income and their time.

Connect with Michelle

🌐 Join her community: Market Like a Boss (Facebook Group)

🎙 Podcast: Market Like a Boss

📩 Website:...

We’re flipping the script this week.

So often, female entrepreneurs are told to define their big, bold goals — to dream of who they want to be. But when you’re in the messy middle of life and business? That question can feel… heavy, aspirational, and sometimes out of reach.

This week, Wendy and Krystal explore a refreshingly grounding question that offers surprising clarity:

“Who do you NOT want to be?”

In this honest and vulnerable conversation, you’ll hear:

1. Why this “reverse” question works better when you’re stuck, burned out, or unclear
2. The role of boundaries and bravery in aligning with your purpose
3. How painful moments (like being called “ordinary” or “incompetent”) can light a fire for transformation
4. Real examples from Krystal and Wendy’s lives that show how what you reject can lead you to what you truly want
5. Why this mindset shift is foundational to the SAVOUR™️ Method, especially the pillars of alignment, venturing under your own power, and unwinding with self-care

“Sometimes clarity doesn’t come from dreaming big — it comes from saying ‘not that.’” – Wendy

Whether you’re questioning your next move, tired of wearing all the hats, or just feeling misaligned in your business — this episode will meet you where you are.

Tune in and start designing a life and business that’s built on your terms — not expectations.

✨ Want to take this work deeper?

1. Explore the SAVOUR™️ Mastermind Retreat for strategy + soul-aligned space
2. Apply for 2:1 Coaching to move from indecision to intentional action

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

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