Purpose and Profit Have to Coexist
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Purpose and Profit Have to Coexist
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In this episode of Proof of Life, I sit down with Tom Bright, founder of Bright Evolve, to talk about something most founders get wrong. We treat purpose and profit like they’re opposing forces, when in reality you can’t grow without both.
Tom spent years as a sales director leading teams, scaling companies, and hitting the kind of numbers that look great on paper. Then he walked away from the traditional definition of success to build a business rooted in meaning, integrity, and connection.
We get into the real emotional journey of building something from scratch: the highs, the dips, the knee jerk reactions, the temptation to chase every shiny idea on LinkedIn, and the pressure to say yes when your gut knows you should say no.
Tom explains why purpose isn’t a branding exercise. It’s the thing that keeps you going when everything feels hard. It’s also the part founders overlook most when they panic about sales.
If you’ve ever felt torn between staying true to what matters and doing what you think you “should” do to grow, this conversation will feel grounding.
Connect with Tom Bright:
Instagram: @Bright_Evolve
LinkedIn: https://uk.linkedin.com/in/tombright
Website: https://brightevolve.net/about/
