In this episode, you’ll discover how MLSs are evolving beyond basic listings to become essential technology partners for real estate professionals. We sit down with Marilyn Wilson, CEO of The Wave Group and founder of RE Technology, to explore how modern Multiple Listing Services are redefining their value proposition in a shifting landscape. Marilyn shares why the true power of an MLS lies not just in cooperation, but in the robust suite of tools, training, and support that empower agents to build lasting client relationships.

We dive deep into the crucial role of non-dues revenue and why strategic partnerships between MLSs and technology vendors like Lone Wolf are vital for reducing friction in the transaction process. You’ll hear actionable insights on leveraging data integration to streamline operations and why “open MLS” systems might be the key to unlocking more inventory for consumers. Marilyn also unpacks the pitfalls of MLSs trying to build their own tech stacks versus partnering with specialized providers to deliver seamless, efficient solutions.

As a leading voice in real estate technology consulting, Marilyn brings decades of experience helping the entire ecosystem—from brokers to associations—thrive together. With industry changes accelerating, understanding these strategic shifts is critical for any agent or broker looking to stay ahead of the curve. Tune in to keep moving your real estate business forward, and don’t forget to subscribe for more insights on the pulse of proptech.

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The gap between agents who struggle with technology and those who thrive often comes down to mindset rather than technical skill. Sarita Dua bridges that gap in this conversation, sharing practical frameworks that any agent can implement regardless of their technical background.

Her path to real estate included 14 years in high-tech sales and marketing, which taught her how to evaluate technology through the lens of actual ROI rather than impressive demonstrations. Her engineering training instilled habits of identifying inefficiencies and designing solutions. Her MIT Sloan Executive MBA, completed in May 2020 just as the industry faced unprecedented disruption, provided frameworks for thinking about business operations systematically.

This combination produces insights that feel immediately actionable. Sarita advocates for solving real problems with the right tools, building templates that create consistency without killing creativity, and maintaining the human relationships that generate referrals while leveraging automation for everything that doesn't require personal attention.

Her perspective carries additional weight through her industry involvement. As a member of the Zillow Agent Advisory Board, former Inman Ambassadors leadership team member, and active participant in the PropTech Advisory Board, Sarita sees technology trends before they reach mainstream adoption. She trains and coaches other agents, giving her visibility into the common mistakes that derail technology implementations. And her marathon training provides an unexpected but powerful metaphor for how to build sustainable systems through discipline, consistency, and continuous improvement.

This episode explores:

• How engineering mindset translates to real estate efficiency and why technical training helps identify problems others miss
• AI tools that actually save time versus those that add complexity without corresponding value
• Template and workflow systems that create consistency while preserving personalization
• Database management strategies that generate consistent referrals through intentional relationship nurturing
• The marathon runner's approach to business building and why sustainable practices beat heroic effort
• How to evaluate new technology through practical ROI rather than feature excitement
• Common mistakes agents make when adopting new tools and how to avoid them

Whether you're overwhelmed by the pace of technological change or eager to find practical applications for AI in your business, this conversation offers frameworks from someone who combines technical credibility with real-world brokerage experience.

https://www.lwolf.com/podcast

In this episode of PropTech Pulse, host Jake Hamilton welcomes York Bauer, Chief Industry Relations Officer at Lone Wolf Technologies. With four decades of technology leadership including time at Microsoft during pivotal platform transitions, York brings grounded perspective on what separates meaningful technology from industry hype. The conversation explores genuine platform openness, strategic AI evaluation, data quality requirements, broker dashboard applications, and frameworks for technology decisions that serve business objectives rather than vendor interests.

Topics Covered

• What makes platforms genuinely "open" beyond marketing claims
• How business objectives should drive technology decisions
• Why data quality determines AI effectiveness
• Strategic applications for broker dashboards beyond operational monitoring
• The measurement discipline required for effective management
• Partnership strategies for technology vendors
• Training approaches that drive sustained adoption
• Separating substance from hype in technology evaluation

Key Quotes

• "You can't be kind of, sort of, maybe part of the time when I feel like an open platform. You're either open or you're not open."
• "If you can't measure it, you can't manage it. I know that's a trite ism, but it also happens to be absolutely true."
• "The best technology is the one you actually use. And the only way that's really going to happen is if you tie it back to the business objectives that you're driving."
• "Don't do it alone. It's partnerships that allow you to skip to the front of the line, to short circuit the development process."
• "You can't just focus on how to do something, how to use the tool. You have to teach the agents why they need to use the tool and where and when to implement it."
• "We tend to downplay or worst case, even ignore data. We either don't look for it at all or it's flashing red lights telling us something which we then ignore because we somehow think we know better."

About York Bauer

York Bauer serves as Chief Industry Relations Officer at Lone Wolf Technologies, bringing 40+ years of technology leadership experience to advocacy for strategic approaches that serve brokerage businesses. He founded Moxie, competed successfully in the real estate technology space, and learned platform principles at Microsoft during the 1990s. His perspective combines technical depth, including computer science training and early AI language study, with entrepreneurial experience building and scaling software companies. York champions genuine platform openness, measurement-driven management, and technology decisions grounded in clear business objectives rather than impressive demonstrations.

Resources Mentioned

• Open platform architecture principles
• Broker dashboard applications for strategy
• AI evaluation framework for real estate
• Data quality requirements for analytics
• Technology adoption best practices

Connect With York Bauer

• LinkedIn: York Bauer
• LinkedIn: Jake Hamilton
• Website: Lone Wolf Technologies

PropTech Pulse: From the entrepreneur's desk to the industry front lines and into real-world operations—taking the pulse of real estate technology in just 20 minutes.

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