You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands.

Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not to sell on Amazon. To find your products listed on Amazon when you did not choose to do so, that's a lot to swallow, right?

But it also creates a lot of logistical headaches. So as an example, items were listed on Amazon with incorrect photos or product descriptions. Discontinued or no longer in stock items were listed and many brands did not even know that their products had been added to Amazon until they heard about it on social media and searched for their brand.

My guest today is Angie Chua of bobo designs. Angie has been vocal on social media, sharing information and the steps that she's taken to protect her products and brand.

This is a developing story, but Angie shares what she's learned, the steps she has taken to remove her products from Amazon and we talk about why this is bad for small businesses.

There's a lot of folks out there that are thinking, isn't this great visibility for small business? And the answer is, no, it's not.

If you are looking for a community of folks who are talking about current events that affect product businesses in real time, come join us in LABS. We have trainings, templates, coaching calls and all the things, but we also share solutions for real time issues and we also celebrate real time wins. So if you're looking for that kind of community, join us!

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You can view full show notes and more at http://prooftoproduct.com/426

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Google Form for if your catalog was on Amazon without your consent

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Paper Camp

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things.

One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful.

In this episode, Isabella shares what it's been like growing her business since she launched in 2020 while also navigating some really big personal shifts. We're talking about becoming a mom recently, moving from San Diego to Los Angeles, and continuing to lead a growing team remotely.

We also talk about building products that resonate across cultures, managing that remote team we mentioned, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist, and you'll get early access to enroll.

SIGN UP FOR THE WAITLIST

You can view full show notes and more at http://prooftoproduct.com/425

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper. Stephanie has been on the show a few times, sharing how she started her business and different pivots along the way (episode 021, episode 160, and episode 308). But today, we are discussing where she's at now, including the complexities of running two sister businesses.

She has her greeting card and stationery line called Dahlia Press and a bespoke custom invitation studio called Chloe Clarke Paper.

We talk about the importance of building relationships in wholesale and custom work and the realities of juggling multiple business models including, a brick-and-mortar storefront, online sales, wholesale partnerships with big box accounts, and independent retailers.

You will also hear her talk about the challenges and victories of maintaining consistent growth as a business. This has been a really challenging year in 2025, and she's going to share how she has maintained and sustained during those challenges. We also talk about the evolving industry changes that are happening and how we deal with that, and the strategies that Stephanie uses to keep both her team and her customers engaged.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live, engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist and you'll get early access to enroll.

SIGN UP FOR THE WAITLIST

You can view full show notes and more at http://prooftoproduct.com/424

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp