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Proof to Product

Proof to Product

Von: Katie Hunt
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 Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources©Proof to Product & Katie Hunt Kunst Management & Leadership Ökonomie
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  • 467 | Why Your Budget May Need Adjustments Throughout the Year with Katie Wilson, The Good Twin [Part 2]

    467 | Why Your Budget May Need Adjustments Throughout the Year with Katie Wilson, The Good Twin [Part 2]
    Nov 3 2026

    How do you make spending decisions that keep a product business sustainable and profitable year after year? In Part 2 of my conversation with Katie Wilson of The Good Twin and Crush and Touch Art Supply, we talk about money.

    Katie walks through her yearly budgeting process, from projecting sales to setting aside funds for new products, and explains why she treats her budget as a living plan rather than something to set and forget. She also shares why she keeps her team small and well-paid, and why she believes the world needs more good small business jobs.

    In this episode, you’ll learn:

    • How Katie projects her sales for the year ahead
    • How she allocates money for new product development
    • How she sets her non-negotiable expenses
    • Why she’s paid herself through payroll since day one
    • Why your budget is a plan that may need adjusting throughout the year, not something set in stone
    • Why she keeps fulfillment in-house instead of using a 3PL
    • Why she believes in keeping her team small and well-paid, and creating good small business jobs

    Listen to part 1 at http://prooftoproduct.com/466 or wherever you get your podcasts. Katie talks about product trend cycles and creative fulfillment, and explains why your bestsellers deserve to stick around.

    Today's episode is brought to you by our Retailer Roundtable interview series.

    To make a strong first impression with wholesale buyers, we need to do a few things well.

    • We need to make it easy for stores to purchase from us
    • We need clear pricing and terms and conditions
    • We need to build strong relationships with our customers

    All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.

    You can view full show notes and more at http://prooftoproduct.com/467

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
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    26 Min.
  • Quick Hit: How Soon Should You Send an Abandoned Cart Email?

    Quick Hit: How Soon Should You Send an Abandoned Cart Email?
    Oct 29 2026

    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

    I do not take it lightly that you are spending time with me today and I want to thank you for being here.

    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.

    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.

    Let's dive in!

    You can listen to the full episode with Arianne Foulks of Aeolidia here: http://prooftoproduct.com/114

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Mehr anzeigen Weniger anzeigen
    6 Min.
  • 466 | How to Balance Creativity and Profit in Wholesale with Katie Wilson, The Good Twin [Part 1]

    466 | How to Balance Creativity and Profit in Wholesale with Katie Wilson, The Good Twin [Part 1]
    Oct 27 2026

    How do you run a high-volume wholesale business with a tiny team, and still make room for the work you love? Katie Wilson has been in the greeting card and gift industry since 2008, and her brand, The Good Twin, is 95% wholesale and stocked in more than 1,500 independent shops around the world.

    She and her partner Scotty also run Crush and Touch Art Supply, a neighborhood art store and gift shop in Los Angeles. You’ve heard Katie talked about the shop side on the podcast before in episode 129, episode 316, and episode 317.

    This time she focuses on the brand: why wholesale is still her main revenue stream, how she keeps orders moving, and which products she’ll never cut. This episode was so juicy, we had to split it into two parts!

    In part 1, you’ll learn:

    • Why Katie chooses to keep wholesale as The Good Twin’s primary revenue stream
    • How a tiny team handles high-volume wholesale orders with strong systems, and why she keeps fulfillment in-house
    • How to spot trends in product cycles and categories
    • How to balance making money from your work with projects that fill your creative cup
    • Why you should think twice before discontinuing a bestseller, even if you’re tired of looking at it years later

    Today's episode is brought to you by our Retailer Roundtable interview series.

    To make a strong first impression with wholesale buyers, we need to do a few things well.

    • We need to make it easy for stores to purchase from us
    • We need clear pricing and terms and conditions
    • We need to build strong relationships with our customers

    All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.

    You can view full show notes and more at http://prooftoproduct.com/466

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Mehr anzeigen Weniger anzeigen
    30 Min.
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