Tyler Beadlescomb is the Senior Vice President of Marketing and Content at Pacers Sports & Entertainment (PS&E), a leading organization that manages the Indiana Pacers, Indiana Fever, and other major live events across Indiana. Tyler oversees brand strategy, creative direction, and content innovation, guiding multi-platform marketing that strengthens fan engagement and drives organizational growth. Before joining PS&E, he held senior roles at TikTok, FOX Sports, and the Oakland Raiders, where he built high-impact digital campaigns and audience development programs. His career is defined by data-informed strategy, creative leadership, and consistent results.

A compelling story drives emotion, and emotion drives loyalty — especially in sports. But how do modern franchises turn everyday moments into powerful stories that captivate fans year-round while also using data to fuel smarter decision-making? And what happens when storytelling meets a rapidly expanding fan base?

Tyler Beadlescomb, a seasoned leader in sports marketing and content strategy, says the answer starts with putting fans at the center of everything. He explains that great storytelling comes from understanding what fans feel, need, and celebrate — then layering data on top to personalize those moments at scale. He highlights how blending creativity with analytics helps shape year-round engagement, from social content to in-arena experiences. This balanced approach not only deepens loyalty but also expands the footprint of the Indiana Pacers and Indiana Fever brands. Tyler shares real examples of how this philosophy drives consistency, sparks innovation, and connects diverse generations of fans.

In this episode of Proof Point, Stacie Porter Bilger sits down with Tyler Beadlescomb, Senior Vice President of Marketing and Content at Pacers Sports & Entertainment, to discuss how storytelling and data power the Indiana Pacers and Indiana Fever brands. They explore 365-day content strategy, the impact of player-driven narratives, and how fan behavior shapes creative decisions. Tyler also talks about the rise of global audiences and new opportunities in sports marketing.

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. Her commitment to leveraging cutting-edge digital tactics has revolutionized business growth strategies, cementing her status as a digital marketing thought leader.

As AI transforms how we work, many business leaders still wonder where to begin. With the rapid acceleration of AI's capabilities, how can small and medium-sized businesses begin to implement it effectively without feeling overwhelmed? Is there a way to embrace it without sacrificing the personal touch that defines their brand?

Digital marketing expert Stacie Porter Bilger explains that businesses should approach AI with curiosity and start small, testing its capabilities on simple tasks first. She highlights the importance of integrating AI into existing systems, using it to streamline processes like project management and content creation. Stacie emphasizes that AI should enhance, not replace, human creativity, ultimately empowering teams to focus on what truly matters. By thoughtfully implementing AI into workflows, businesses can gain a competitive edge while maintaining a personal connection with their customers.

In this episode of Proof Point, Chad Franzen of Rise25 interviews Stacie Porter Bilger, the Founder and President of Proof Digital, about adopting AI to improve business efficiency. They dive into how businesses can take their first steps in AI adoption, how it can drive growth without losing human touch, and strategies for integrating AI into existing workflows. Stacie also shares tips on managing AI ethically and securely within your business.

Scott Hoselton is the President of ACS, a global provider of integrated design-build systems for engine, vehicle, and component testing facilities. With a background in civil engineering and construction management, Scott excels at identifying client needs and aligning ACS's expertise in automation, controls, and facility solutions. Since assuming the presidency in March 2016, he has driven organizational growth by expanding ACS's services across markets like automotive, aerospace, energy, and laboratory sectors. Under his leadership, ACS has fostered strong industry partnerships and earned recognition as a Best Place to Work by Best Companies Group in 2024 and 2025.

Many modern manufacturing companies face the compounding pressure of labor shortages, capital investment hurdles, and rapidly evolving technology. As organizations strive to remain competitive and sustainable, they must navigate geopolitical instability, growing regulatory complexity, and increasing customer expectations. How can leaders chart a growth-focused strategy while balancing risk, innovation, and operational execution?

Scott Hoselton, an experienced leader in systems integration and technical project delivery, demystifies how firms can tackle these challenges through agile problem-solving, trust-based leadership, and emerging technologies like AI. Scott suggests building strong client relationships by delivering value through transparent communication and technical excellence. He emphasizes upskilling, fostering autonomy, and maintaining a culture of continuous learning to retain top talent. Scott's approach prioritizes adapting to customer needs, managing risk proactively, and regarding challenges as opportunities to improve and innovate.

In this episode of Proof Point, Stacie Porter Bilger interviews Scott Hoselton, President of ACS, about leading innovation in complex manufacturing environments. Scott discusses how companies can remain competitive by integrating AI, managing talent strategically, and building scalable, client-focused systems. He also delves into sustainable operations, capital planning for long-cycle projects, and leadership strategies that empower teams.