In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today's programmatic-first world.

Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms.

Together, they break down what "integrated media planning" really looks like inside an agency — including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior.

Dominique also explains how tools like Resonate help planners create detailed audience profiles and uncover where target consumers are most engaged — supporting the philosophy of truly "following the eyeballs" across channels.

The episode wraps with a thoughtful discussion on the role of AI in advertising, how teams are using tools like ChatGPT for idea generation and validation, and why human expertise and foundational planning skills remain critical as the industry shifts toward automation.

✨ And don't miss the YouTube vodcast version of this episode, where Hélène shares a live demo of the agentic DSP technology mentioned in the conversation — showing what the future of AI-powered media buying could look like in practice.

We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming.

Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP.

• Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing — it's the full vault plus all future trainings, recordings, and guides.

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• [00:00] – Guest introduction and career origins.

• [07:45] – Defining integrated media planning and channel management.

• [11:50] – The strategy mindset: Case study on travel and tourism goals.

• [19:40] – Audience research using the Resonate tool.

• [25:35] – The "full-frontal" approach to planning and reporting.

• [36:20] – Leveraging AI and ChatGPT for plan validation.

• [43:00] – Agentic AI with the Infillion platform and streamlining the trader workflow.

• [47:15] – The impact of AI on junior talent and fundamental knowledge.

• [53:10] – Closing wisdom: "You are your greatest resource".

Dominique Robinson – Integrated Media Supervisor at Luquire
📎 Connect on LinkedIn: https://www.linkedin.com/in/dominiquelamontrobinson/

Hélène Parker – Chief Programmatic Coach
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Manuela Cortes – Co-Host, Programmatic Digest en Español
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In this episode of the Programmatic Digest, Hélène sits down with Alexa Fulmer, a seasoned programmatic buyer and advocate for inclusion, to discuss what it's really like navigating agency life as a gay woman of colour. From microaggressions and being the only person of colour in the room to building confidence and community, Alexa shares her story with vulnerability, insight, and strength.

They unpack how authenticity in the workplace often comes at a cost, the emotional labour tied to identity, and why representation matters—especially in leadership. Alexa also reflects on her early career decisions, the pressure to conform, and how she now leads with empathy and purpose.

This episode is a must-listen for anyone passionate about inclusion, equity, or simply trying to show up fully in their career.

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

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(00:00) – Welcome & how Hélène and Alexa connected
(02:17) – Alexa's path from hospitality to programmatic media
(06:28) – Publicis, programmatic vs. digital, and career pivots
(09:15) – Diversity at big vs. small agencies in the US & UK
(13:02) – Launching (and losing) a DEI newsletter
(17:35) – Microaggressions: "Can I touch your hair?" moments
(22:41) – Hélène's story on being erased in client meetings
(27:15) – Allyship, proximity, and true support
(30:55) – Communities to join: Our Third Place, TWIP, Sisters in Sales
(35:10) – Authenticity in corporate culture: what it costs
(40:27) – Advice to early career professionals: "Feel the fear and do it anyway"

Alexa Fulmer – Programmatic Buyer & Inclusion Advocate
📎 Connect on LinkedIn

Hélène Parker – Chief Programmatic Coach
🌐 heleneparker.com
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Manuela Cortes – Co-Host, Programmatic Digest en Español
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• For Individual Buyers: heleneparker.com/library

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