This is such an important question I get all the time….When do I tell people my pricing — and how much should I say?

If you’ve ever felt awkward, pressured, or unsure when someone asks, “How much do you charge?”, you’re not alone. So I decided to share a lot of my thoughts and strategies with you in this solo episode.

I talk about why leading with price too soon can cost you wonderful clients, how your business model should guide your pricing strategy, and how to talk about money with more confidence and ease.

I walk through how I personally handle pricing on the phone and by email, why I don’t list my prices publicly, and how I invite clients into an experience instead of a simple transaction. I also share a simple way to think about pricing based on your income goals and the kind of clients you want to serve.

Along the way, I share a favorite analogy, a mindset shift around value, and why stretching a client’s budget — when done thoughtfully and with integrity — can actually help them love what they purchase even more.

Listen for:

• Why answering pricing questions too early can lose great clients
• When it does (and doesn’t) make sense to put pricing on your website
• A simple script for confident, comfortable pricing conversations
• How to think about pricing based on your goals and business model

If pricing feels confusing or uncomfortable, I hope this episode helps you see there’s no single “right” answer — just the right strategy for your business.

And remember: people don’t just buy photography. They buy the experience, the relationship, and how it makes them feel.

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: luci@lucidumas.com
• Instagram
• Facebook
• YouTube

New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Okay photographers — if you love people, love creating, and would also really like to make good money doing it, this one’s for you.

This is a new interview with the amazing Chip Dizard. We had such a great conversation a few years ago that I reposted it, and everyone loved it so much I knew I had to have him back.

Chip is a photographer and entrepreneur who’s amazing at helping creatives build and market event and headshot photography businesses in ways that actually feel good — not salesy, not icky, and not overwhelming.

He’s fun, high-energy, super generous with what he knows, and really good at showing you how to turn relationships into a steady, sustainable business.

We talk about:

• How to build and market events and headshot photography without burning out
• How to make more money while still being a good human
• Simple ways to stay connected with past clients so they keep coming back
• How to work with planners and partners without feeling awkward
• If you’ve ever thought, “I just want a business that works and still feels like me,” you’re going to love this one.

FREE GIFT https://content.chipdizard.com/free-event-planner-course-photographers

www.chipdizard.com to check out all his goodness

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: luci@lucidumas.com
• Instagram
• Facebook
• YouTube

New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Do you want to sell your travel or scenic photography?

You are not alone. So many have this desire, and so few are actually successful and profitable in selling their personal work.

My guest is an incredible PPA Master Photographer, an ASP Fellow, and a highly profitable photographer, both with his studio work and his gorgeous, award-winning travel and nature photography. And he shares lots of tips for selling prints and creating books that you can use!

Dennis has been a professional photographer for over 50 years, and he’s one of those people who has grown and evolved with the industry — from film to digital, from studio and boudoir work into fine art landscapes and teaching around the world.

In this episode, we talk about:

• Dennis’s self-published book “The Art of Yellowstone” — a black and white winter collection with artist statements — and how he approached creating it
• His simple framework for making a photography book: start with a clear desire, strong imagery with a story, get support for layout and production, and use good resources and referrals
• How he uses the book as a business and branding tool — not just for income, but for credibility, connection, and print sales
• Practical tips for selling scenic work, including pricing with confidence, offering finished framed art, and reminding viewers that prints are available for purchase

This is a fun and informative conversation. So....if you’re thinking about creating a book, selling personal work, or building a photography career that has both heart and longevity.

PS...he hosts trips to wonderful places, and you can find out more on his website or just email him at dennishammonphotography@gmail.com or https://hammon.photography

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: luci@lucidumas.com
• Instagram
• Facebook
• YouTube

New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.