Hi friends, it’s Luci.

After more than 200 conversations with photographers and educators, I’ve collected a treasure chest of “aha” moments—some that made me laugh, some that surprised me, and some that completely changed how I look at this crazy, wonderful business.

In this episode, I’m sharing ten of the best lessons. Here’s a little sneak peek:

• Relationships really are the secret sauce. The photographers thriving year after year all remind me that genuine connection—not algorithms—is what keeps our businesses strong.
• Andrew Hiorth gave me a plot twist. I always thought hiring other photographers would pull me away from my own creativity… until he showed me how it can actually give you more time to play, explore, and create for you.
• Olesha Haskett opened my eyes even wider. From textured hair and makeup to posing curves to avoiding “washout” in retouching, she shares what every photographer needs to know to beautifully photograph Black women.
• And yes… pet photography really can be a high-end goldmine. I suspected it long ago, and my guests have confirmed it again and again.

That’s just a taste—wait until you hear the rest.

Want a freebie? Go to Lucidumascoaching.com and download my ebook on Marketing

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: luci@lucidumas.com
• Instagram
• Facebook
• YouTube

New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week, my conversation is about two topics…how to get fabulous portrait and weddings, and how to be more inclusive of people with different backgrounds, orientations, and such.

The amazing Chip Dizárd is my guess and is a photographer, educator, tech-enthusiast, and someone who builds business with purpose, passion, and people at the center.

Chip shares how a Christmas gift — an Atari 2600 — set him on a path of creativity and connection that eventually led to a thriving photography brand. Today, he’s known not only for great images but for championing diversity and inclusion in the wedding and event industry.

We talk about:

• Moving beyond “friends and family” clients and building real momentum
• Attracting ideal clients by focusing on the best and letting go of the rest
• The 3 key questions to help define your niche and guide your success
• Why representation matters — and how to make sure clients feel truly seen and welcomed

Chip reminds us that success is like a train — slow at first… then unforgettable once it picks up steam. Stay consistent. Treat people right. And watch the magic happen.

Connect with Chip: https://chipdizard.com

Learn + grow with Luci: https://lucidumascoaching.com

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: luci@lucidumas.com
• Instagram
• Facebook
• YouTube

New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

My guest this week, Rob Brown, is super smart and nice and knows how to get things done(and be very profitable) by being efficient and organized. He is such a great example of what can happen when passion meets process.

What started as a hobby has grown into a thriving six-figure business photographing schools, sports teams, and communities across Mississippi. Since 2020, Rob has built a studio that makes serves his community and his family as well.

Rob and I had a great conversation about volume photography—what it really takes to make it work, how to stay organized, and why this type of photography can be both fun and incredibly rewarding.

In this episode, you’ll learn about:

• How to create smooth systems that make large-scale jobs run easily and profitably

• What efficiency really means and how to spot and fix the weak points in your process

• Why volume photography can be one of the most stable and scalable business models out there

• The mindset and long-term vision it takes to grow something truly successful

This conversation is full of practical wisdom and inspiration for photographers ready to work smarter, not harder—and maybe even fall in love with volume photography.

Connect with Rob:

• Website

• Facebook

• Instagram

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: luci@lucidumas.com
• Instagram
• Facebook
• YouTube

New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.