Today, Jon Bryant & Michael Murray discuss the five words no painting company ever wants to hear: “Your price is too high.” They explore 3 reasons that price objections can occur, how sales reps can handle these situations, and how to avoid getting this response in the first place.
This episode emphasizes the importance of price conditioning and having budget conversations early on in the sales process. The hosts discuss the customer's perspective and emotional response to price (i.e., sticker shock). And finally, they highlight the need to focus on value-based selling throughout the entire sales process and why it's so important.

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout

In this conversation, Jon Bryant & Michael Murray have Mark Glinskiy on the podcast to ask the tough questions about sales software — and they leave nothing on the table! Mark is on the search for software to implement in his painting business, and so their conversation covers a variety of topics, including the limitations of the sales process, the benefits of using more than one system, and some unique PaintScout features that will level-up your business.

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout

PaintScout X (as in "experience") is a virtual conference taking place on April 10-11, 2024. It aims to provide valuable insights and knowledge to help painting business owners and sales reps improve their skills and grow their businesses. The conference features a lineup of experts who will share valuable insights and strategies for success in the painting industry. In this episode, Jon & Michael go over the sessions and speakers, and tease out what you can expect overall. To register to attend, please visit paintscout.com/x.

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout