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Predictable B2B Growth

Predictable B2B Growth

Von: Javier Lozano Jr. - Chief Marketing Officer
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Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.


Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.


Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.


If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.

© 2025 Predictable B2B Growth Marketing & Vertrieb Ökonomie
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  • Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management

    Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
    Dec 28 2023

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    Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn.

    The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website.

    Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.
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    19 Min.
  • Optimizing Sales and Marketing Alignment for Facility Services Success

    Optimizing Sales and Marketing Alignment for Facility Services Success
    Dec 26 2023

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    In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies.

    He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles.

    He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn.

    Aligning both teams can lead to achieving goals and bonuses consistently.
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    16 Min.
  • Navigating Economic Downturns and How to Pivot your IFM Business

    Navigating Economic Downturns and How to Pivot your IFM Business
    Dec 21 2023

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    Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market.

    He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.
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    13 Min.
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