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Podiatry Marketing

Podiatry Marketing

Von: Tyson E. Franklin and Jim McDannald DPM
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.© 2022, Podiatry Marketing Management & Leadership Marketing & Vertrieb Ökonomie
  • Why Building Credibility is Better than Paying for Advertising
    Feb 16 2026

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report


    In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads.

    The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of adding value first are also covered. Don't miss insights into why ads stop when the budget runs out, while credibility keeps compounding over time.

    ✉️ Contact: jim@podiatrygrowth.com

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    21 Min.
  • Online Visibility: What Actually Moves the Needle for Private Practices
    Feb 9 2026

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report


    In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss crucial strategies to enhance private practice online visibility. They explore the fundamentals of being found online, the importance of having a well-maintained website, leveraging Google Business Profiles, and the impact of reviews.

    The duo provides practical tips on ensuring your clinic appears in local search results, optimizing your digital presence, and maintaining consistency across platforms. This episode is packed with insightful advice to help podiatrists capture more patients and build trust in the digital age.
    ✉️ Contact: jim@podiatrygrowth.com

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    24 Min.
  • The Benefits of Using AI to Create Blogs & Other Content
    Feb 2 2026

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report


    In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the benefits of utilizing AI for creating blogs and other content in the podiatry field. Learn how AI can help you produce content consistently, overcome blank page syndrome, educate patients without overthinking, improve SEO, and save time.

    They also share practical AI prompts to get you started and discuss how AI can help you stand out against competitors. Whether you're new to AI or looking to enhance your current strategies, this episode is packed with valuable insights and tips to elevate your podiatry practice.

    ✉️ Contact: jim@podiatrygrowth.com

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    28 Min.
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