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Podcasting for Financial Professionals

Podcasting for Financial Professionals

Von: Virginia Elder
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Podcasting for Financial Professionals is for advisors and financial business owners who believe their expertise deserves a bigger stage—but refuse to let content creation run their life.

Hosted by Virginia Elder, founder of Podcast Abundance, this show strips away hobby-level podcasting advice and focuses on what actually works for high-trust, regulated industries: clear strategy, compliant messaging, and sustainable production that drives authority and real business growth.

If you want a podcast that filters clients, builds trust at scale, and works quietly in the background while you run your firm, you’re in the right place.


Find out more at podcastingforfinancialprofessionals.com

Copyright 2025 All rights reserved. Management & Leadership Marketing & Vertrieb Persönliche Entwicklung Persönlicher Erfolg Ökonomie
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  • Podcast SEO for Financial Professionals: How Show Notes, Websites, and Content Drive Real Growth | EP 88

    Podcast SEO for Financial Professionals: How Show Notes, Websites, and Content Drive Real Growth | EP 88
    Feb 26 2026
    Podcast SEO, website optimization, show notes, backlinks, and content strategy for financial professionals who want discoverability, authority, and lead generation—without paid ads or fluff. If you’ve ever paid for SEO and wondered what you’re actually paying for, or published podcast episodes only to feel invisible online, this conversation will change how you think about your website and your content. In this episode, you’ll learn how to: Turn podcast episodes into long-term SEO assets Optimize your website for both Google and AI search tools Stop wasting effort on “thin” content that doesn’t convert Use podcast guesting and collaboration to build real authority Practical SEO Strategies for Business Owners: The Right Way to Drive Website Traffic Barb brings 25+ years of digital marketing experience and explains SEO in plain language—especially how podcasting, show notes, and website structure work together to help the right people find you. We dig into the practical, behind-the-scenes work that supports real SEO results, including: Why SEO is about clarity and problem-solving, not tricks or mystery tactics How properly formatted podcast show notes outperform raw transcripts The role backlinks play—and why podcast guesting is one of the easiest ways to earn them How AI tools like ChatGPT and Google Gemini surface content (and what they reward) Why monthly, substantial content often beats frequent, shallow publishing This episode is especially helpful if your podcast is gaining traction—but your website isn’t pulling its weight. Using Podcasting and SEO to Attract Ideal Clients (00:11:11) SEO Isn’t Magic — It’s Messaging (00:17:59) Podcast Show Notes as Blog Content (00:27:10) Content Frequency Without Burnout (00:31:41) Backlinks Through Podcast Guesting (00:38:07) Diagnosing Ranking Drops (00:40:01) Preparing for AI-Driven Search (00:57:36) Website Power-Up Strategy Action Steps to Improve Your Podcast SEO Immediately If you want your podcast and website to work together as a true marketing engine, start here: Reformat Your Show Notes Stop posting raw transcripts. Edit them into blog-style posts with headings, bullets, quotes, and one clear call-to-action. Audit Your Website Messaging Make sure your homepage and service pages clearly state who you help, what problem you solve, and what to do next. Use Podcast Guesting Strategically Guesting earns high-quality backlinks and fast authority. Make sure every appearance links back to your site. Create Content That Answers Real Questions Publish FAQs, client scenarios, and case studies—these perform better for both SEO and AI search than surface-level content. Think Long-Term, Not Viral One strong post per month that actually helps your audience will outperform constant “busy” content. Backlinks, Meta Descriptions, and AI: Must-Know SEO Tactics SEO doesn’t have to feel secretive, technical, or overwhelming. When your podcast, website, and messaging are aligned, your content compounds—bringing visibility, trust, and qualified leads over time. This episode is a reminder that podcasting is only half the equation. What you do after you hit publish—how you format, position, and repurpose your content—is what determines whether your show quietly exists or actively grows your business. And if you want help dialing in the messaging that ties all of this together, don’t forget to download my free workbook, The Attraction Messaging Blueprint, to craft podcast intros, outros, and content that actually convert. Follow Barb Davids: https://compassdigitalstrategies.com/ https://www.linkedin.com/in/barb-davids/ https://www.youtube.com/@compassdigitalstrategies Ready to attract more listeners? Download my free Attraction Messaging Blueprint—it’ll help you nail intros, outros, and trailers so every episode speaks right to what your audience is searching for (and desperate to hear). Free Download: https://podcastabundance.com/attraction-messaging-blueprint/ This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me at www.talktoVirginia.com Watch everything on YouTube @PodcastingForFinancialPros or Listen on any podcast app here: https://pod.link/1478414077 Follow Virginia Elder on social media: LinkedIn Instagram Facebook
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    1 Std. und 6 Min.
  • Why Service-First Podcasting Builds Trust, Authority, and Long-Term Growth for Financial Professionals | EP 87

    Why Service-First Podcasting Builds Trust, Authority, and Long-Term Growth for Financial Professionals | EP 87
    Feb 19 2026
    Podcasting for financial professionals, trust-based marketing, service-first podcasting, financial literacy, and authority building are at the center of this episode of Podcasting for Financial Professionals. I sit down with Stoy Hall, CFP®, CEO and Founder of Black Mammoth and host of the No BS Wealth podcast, to unpack how podcasting can be used as a tool for education, relationship-building, and real impact—especially when serving underrepresented communities—without turning your show into a sales pitch machine. Podcasting for Advisors Building Influence, Not Just Downloads If you’ve ever felt pressure to make your podcast “convert” faster, louder, or more aggressively, this episode offers a powerful reframe. Stoy shares how he intentionally built No BS Wealth as a service-driven platform—designed to educate, build trust, and meet people at their real financial pain points—while allowing business growth to happen naturally. Want to leap ahead by applying the principles in this episode to your situation with custom guidance? Just answer these 3 questions. You'll receive an email with personalized recommendations based on your answers. In this conversation, you’ll hear how podcasting can: Build authority without sacrificing authenticity Create long-term trust in communities historically underserved by financial services Support your advisory practice without becoming a direct sales funnel Position you as a credible educator first and a business owner second This episode is especially valuable if you work with minority, women-owned, or LGBTQIA businesses—or if you want your content to stand for something deeper than lead generation alone. The Long-Game Podcast Strategy for Financial Professionals (00:04:41) From Single Parent Income to Becoming a Wealth Manager (00:11:25) Balancing Values vs Chasing Bigger AUM Clients (00:14:08) Breaking Barriers in the Community Through Trust and Education (00:21:55) Organically Building Relationships with a Collective (00:27:44) A Sports Podcast as an Experiment in Podcasting (00:34:27) Using AI Tools for Better Communication (00:36:02) Podcast Guest Management Tips (00:39:36) First-Hand experience: Podcast Editing and Guesting Advice (00:41:48) Getting Clients by Meeting People Where They Are Podcasting as a Relationship-Building Tool for Financial Advisors If you’re considering launching a podcast—or rethinking how your current show supports your business—start here: Design Your Podcast Around Service, Not Sales Shift your mindset from “How do I convert listeners?” to “How do I genuinely help them?” Trust accelerates when education and empathy lead the conversation. Create Depth Through Collaboration, Not Random Guests Consider a vetted circle or collective of professionals you trust. Repeated voices allow for deeper conversations, richer storytelling, and stronger credibility. Let Authenticity Replace Perfection Leave the polished scripts behind. Honest dialogue, lived experience, and real stories connect far more than flawless delivery. Batch Content to Support Sustainability Record in seasons or batches so your podcast supports your life—not the other way around. Consistency should feel sustainable, not exhausting. Meet Your Audience Where They Already Are Distribute your podcast across platforms your audience actually uses—audio, video, social clips, and email—so your message travels farther without more effort. How Service-First Podcasting Builds Trust in Financial Services Stoy Hall’s approach is a reminder that podcasting in financial services doesn’t have to follow a rigid, transactional formula. When your show is rooted in service, community, and honest conversation, trust becomes your greatest asset—and business growth becomes a natural byproduct, not the sole objective. If you’re ready to design a podcast that reflects your values, supports your clients, and builds authority without compromising authenticity, this episode will expand what you believe is possible behind the mic. Follow Stoy Hall: https://www.blackmammoth.com/ https://www.linkedin.com/in/stoyhall/ https://nobswealth.com/ Ready to attract more listeners? Download my free Attraction Messaging Blueprint—it’ll help you nail intros, outros, and trailers so every episode speaks right to what your audience is searching for (and desperate to hear). Free Download: https://podcastabundance.com/attraction-messaging-blueprint/ This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me at www.talktoVirginia.com Watch everything on YouTube @PodcastingForFinancialPros or Listen on any podcast app here: https://pod.link/1478414077 Follow Virginia Elder on social media: LinkedIn Instagram Facebook
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    45 Min.
  • Only 1 in 4 Podcasts Use Video — Yet Those That Do Grow Faster | Ep 86

    Only 1 in 4 Podcasts Use Video — Yet Those That Do Grow Faster | Ep 86
    Feb 12 2026
    Video podcasting, financial professionals, podcast growth strategy, podcast discoverability, video marketing for advisors. Only 25% of podcasters are using video, yet those shows consistently grow faster, build trust sooner, and create stronger audience connection. This episode breaks down why video matters now, how financial professionals can adopt it without overwhelm, and what the data tells us about visibility, authority, and sustainable growth. If you’ve been unsure whether video is worth the time, cost, or learning curve, this conversation will help you decide how to use video strategically — without turning your podcast into a second full-time job. Why Video Accelerates Trust, Visibility, and Authority Video isn’t about chasing algorithms — it’s about human connection. For financial professionals, seeing your expressions, confidence, and credibility builds trust long before someone ever books a call. In this episode, I walk through: Why platforms like YouTube, LinkedIn, and Instagram actively reward video How video shortens the “trust runway” for service-based businesses Why adding video doesn’t require studio lighting or a production team You’ll also hear real examples of how video podcasting has helped financial and insurance professionals attract conversations offline — in offices, gyms, and everyday life. How Video Multiplies Podcast Discoverability Adding video doesn’t just create another format — it creates multiple entry points for your content. One episode becomes many ways for the right listener to find you. Find out: How YouTube, Google, and social platforms scan video titles, captions, and transcripts Why short-form video dramatically expands reach beyond your existing audience How repurposing video clips fuels email, social, and website traffic You’ll hear how shows like The Vital Strategies Podcast and Insurance Agency Success use video clips to drive discovery from external sources like email, social media, and websites — not just podcast apps. Low-Lift Ways to Add Video Without Overwhelm If the idea of being on camera makes you cringe, this episode gives you permission to start small. I cover three beginner-friendly approaches: Recording remote interviews with high-quality audio and video Using audiograms or motion graphics instead of full on-camera clips Creating short, video-only touchpoints between podcast episodes These options allow you to build visibility and trust without changing how you already record. The Real Power of Video: Repurposing Once video exists, your content starts working harder for you. One episode can become: A full YouTube video Multiple short-form clips for LinkedIn and Instagram Website content pulled from show notes Emails that educate and nurture your list I also share how my team at Podcast Abundance supports financial professionals with done-for-you podcast production and strategic social media repurposing — so your content actually stops the scroll instead of announcing, “New episode out today.” Key Moments to Listen For (00:02:18) Why video builds trust faster (00:03:05) YouTube shorts driving discovery (00:04:06) How repurposing affects reach (00:05:07) Discoverability from external sources (00:06:24) 3 Low-lift ways to incorporate video into your workflow (00:08:20) Endless repurposing ideas once you record video (00:09:04) Done-for-you videos for social media Action Steps for Financial Professionals If you want your podcast to grow without adding chaos to your calendar, start here: Add video strategically, not perfectly — clips on social mesia count! Design your workflow first, then choose tools Repurpose intentionally so one recording fuels multiple platforms Focus on trust, not trends — your face matters For help tightening your messaging before adding video, download my free workbook, The Attraction Messaging Blueprint. It walks you through intros, outros, and trailers that pull listeners in and keep them engaged. Resources mentioned in this episode: 2025 Independent Podcaster Report by Alitu
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    12 Min.
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