What is Episode Flow?

Simply stated, it's the way your podcast flows for a listener or viewer from the second they press play until the very end of the episode.

Episode Flow ie extremely important, yet overlooked and underutilized by many podcasters. Too often, creators inadvertently put roadblocks and obstacles in the way of the content consumers show up for. Items like:

• Huge ad blocks to start the podcast
• Long-winded pre-recorded intros
• Hefty monologues about the upcoming episode
• Bios read verbatim from a website or one-sheet
• "Housekeeping" on items completely unrelated from the show

In other words, anything that can throw a listener or viewer's journey off course.

In Episode 77 of Podcasting Strategy Simplified, I'm sharing a very simple formula that will help you tighten up your podcast content and publish episodes that increase listenership, boost engagement, and elevate retention.

After you finish this episode, you'll understand:

✅ Why thinking about listener attention spans matter

✅ Key items you need to remove or continue to exclude from your podcast

✅ The reason "Tell us about yourself!" should NEVER be asked to a guest

✅ How to manage Calls To Action (CTAs) on your podcast

✅ The most strategic way to build your podcast episodes to boost impact

Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!

Schedule a Free Discovery Call with Jason Cercone

MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the whole brevity thing) and will allow users to seamlessly switch from audio to video and vice versa without skipping a beat.

It will also feature dynamic ad insertion, but that's information I'm not going to dig into until I have to (i.e., when the service is actually live).

What does this mean for podcasting? What does this mean for you?

And, on a broader scale, how does this new feature fit into your podcasting strategy?

I'm tackling all this and more in Episode 76 of Podcasting Strategy Simplified!

After consuming this episode, you'll walk away with:

✅ A better understanding of this new Apple feature

✅ Knowledge on whether you'll ever get to utilize it

✅ What you need to be focused on in light of this news

RESOURCES TO FURTHER YOUR KNOWLEDGE ON THIS NEWS

Elsie Escobar's Video on Instagram (hey, you CAN link right to the video!) --- but just in case that doesn't work, Elsie's IG handle is @theelsieescobar

New Media Show with Rob Greenlee and James Cridland of Podnews breaking down Apple's new video technology

The Buzzsprout Buzzcast Crew talking about the Apple news

Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!

Schedule a Free Discovery Call with Jason Cercone

MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire inside me...one that told me the podcast medium was where I was meant to exist.

Fast-forward to today, and I couldn't be more "all in" when it comes to podcasting. As you've discovered, I have my own podcast, I started a business focused on podcast strategy and efficient production, I'm partners in building a podcast community and annual conference (Empowered Podcasting), and I'm active in this space on a daily basis.

I've learned a lot in 11 years, and in today's episode of Podcasting Strategy Simplified, I'm going to share some of those insights and lessons with you.

Once you're finished taking in this episode, you'll know:

✅ Why Strategy Matters Most

✅ What 'ABC' means when it comes to podcasting

✅ Why organic conversation is at the root of the most successful podcasts

✅ How podcasting can serve ALL other marketing platforms

✅ Why you should NEVER be afraid to pivot in your journey

Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!

Schedule a Free Discovery Call with Jason Cercone

MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!