Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.

Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.

• Facebook ads remain relevant with 3 billion monthly users
• Advertising will always work if done correctly
• The Meta tracking pixel is essential for measuring ad success
• Understanding your cost per lead is vital for ad campaigns
• Collaboration between podcast editors and ad managers enhances results

(00:00) The Relevance of Facebook Ads Today

(09:31) Understanding Facebook Ads Myths

(11:26) Strategies for Client Acquisition vs. Podcast Promotion

(18:09) The Role of Meta Tracking Pixel

(24:30) Setting Up and Budgeting for Ads

(27:36) Content Types for Effective Ads

(30:25) Maximizing ROI Beyond "Just" Podcast Promotion

(42:43) Key Metrics to Monitor for Ad Success

Megan is, as her husband calls her, a snow-plow of progress.

Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media.

After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born.

Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads.

Find Megan at ChimeHouseMedia.com

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Interested in talking with Alejandro about editing your show? Find him on LinkedIn.

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We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

Can posting your prices harm or help your business?

Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!

At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!

Visible pricing can attract the right clients but may deter others

Discovery calls are essential for understanding client needs and budgets

Experience plays a crucial role in determining pricing strategies

Building relationships in the podcasting community is vital

A qualitative sales page can effectively communicate value

Podcast editing is a collaborative effort, not a commodity service

(00:00) The Pricing Debate in Podcast Editing

(12:17) Understanding Client Budgets

(18:28) The Impact of Pricing on Client Acquisition

(24:59) Navigating the Business of Podcast Editing

(32:17) Understanding Value in Podcasting Services

(39:00) The Importance of Communicating Value

(46:09) Analogies for Podcasting Value

(52:22) Resource Allocation and Client Engagement

About Matthew Bliss:

Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.

He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.

And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.

Plus, he hosts and co-hosts a few shows himself!

Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting

About Mike Wilkerson:

Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators.

With thousands of hours behind the mic and keyboard, he’s built The 2GuysTalking Podcast Network into a dynamic hub of business, marketing, and storytelling.

From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions.

His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy.

Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet

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We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a

Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:

1. Effort-based marketing
2. Paid advertising
3. Organic discoverability

We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.

• The three buckets of podcast GROWTH
• Effort-based marketing is often the LEAST effective for growth
• Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships
• Organic discoverability is CRUCIAL for attracting the right audience
• Show names should be strategic and include relevant KEYWORDS for better searchability
• Using a 72-hour promotion window can MAXIMIZE VISIBILITY
• Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads
• Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms
• Rebranding can significantly impact download numbers and audience engagement

(03:04) The Three Buckets of Podcast Growth

(05:50) Effort-Based Marketing Strategies

(12:03) Paid Advertising Insights

(21:50) Organic Discoverability and SEO Strategies

Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.

Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.

Find him at https://www.podcastingbusiness.school

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Podcast Editor Academy