Discover how empathy driven marketing can transform your indie game's success by understanding player motivation vs behaviour. Andrew Pappas from RenGen Marketing reveals why download numbers and analytics create blind spots, how to research what players really want through Steam reviews and Reddit, and practical frameworks for creating content that resonates. Learn the Strange Horticulture strategy for finding hidden audiences, master the five whys technique for uncovering true player motivations, and discover how to make players feel like your game was made specifically for them. This conversation will fundamentally change how you approach game marketing, moving beyond demographics to build genuine connections with your audience through empathy driven strategies that feel authentic rather than sleazy.

🌐 Connect With Andrew:

LinkedIn: https://www.linkedin.com/in/andrewpappas-rengen/

RenGen Marketing: https://www.rengenmarketing.com/

Indie Game Movement Podcast: https://www.rengenmarketing.com/podcast/

🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/

📬 Newsletter: https://freakingcoolindies.com/newsletter/

🎙️ Learn on the go:

Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9n

Apple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892

❤️ CONNECT WITH ME

🕸️ Website: https://freakingcoolindies.com/

🐦 Twitter: / https://x.com/F_Cool_Indies

🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies

💼 LinkedIn: / https://www.linkedin.com/in/marnone/

🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com