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Playbook For Amazon

Playbook For Amazon

Von: Jeff Lieber
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 A podcast for sellers looking to grow their sales on Amazon!2019 Management & Leadership Marketing & Vertrieb Ökonomie
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  • Episode 115: Navigating the Tariff Maze: Winning Strategies for 2025

    Episode 115: Navigating the Tariff Maze: Winning Strategies for 2025
    Aug 20 2025
    https://youtu.be/5zFfRGlhzmk?si=wwAVIoLRhWtC4Nmo How to Lower Tariffs and Protect Your Margins in 2025 With tariffs in flux and sourcing pressure on the rise, here’s how Amazon sellers are adapting — and what you can do to stay one step ahead. Tariffs are back in the spotlight — and with new volatility around China and shifting global trade deals, Amazon sellers need to move fast to protect profitability. In this special segment of our May Capitalism Coaching Round Table, we broke down exactly what’s happening with tariffs and what strategies are actually working right now. Here’s your complete guide to staying profitable and supply chain-resilient. Current Tariff Landscape China: Temporarily reduced from 145% → ~34% total with added fees. This “pause” is scheduled to expire August 12, 2025 unless a new deal is reached. UK: A new trade deal now caps tariffs at 10% and strengthens IP protection for U.S. sellers. Canada & Mexico: Standard import tariff remains at 25% for most goods. If your business depends on Chinese manufacturing, now is the time to diversify and restructure your supply chain. 6 Actionable Tariff Strategies for Sellers 1. Negotiate with Current SuppliersMany Chinese suppliers already have partnerships or factory access in lower-tariff countries — but you won’t know unless you ask.Ask about: Lower-cost materials or production methods Sister factories in countries like Vietnam or India Moving molds or partial assembly abroad Better payment terms or bulk discounts to offset tariff costs Build a real relationship. Suppliers are more likely to help when you treat them like long-term partners. 2. Diversify Your Sourcing CountriesIt’s no longer optional — it’s strategic risk management.Explore options in: Vietnam India Bangladesh Other low-duty zones based on your category Use expos, sourcing platforms (like Alibaba or Global Sources), and trusted sourcing agents to run test orders. Don’t wait until you’re in a pinch — secure backups now. 3. Optimize Inventory and LogisticsReducing tariff impact isn’t just about origin — it’s also about smart movement. Store imports in Foreign Trade Zones or bonded warehouses to defer duty payments Transship through lower-tariff countries before U.S. entry Audit packaging and weight to lower dimensional fees and shipping costs Bonus: These steps also increase agility during busy seasons and reduce cash flow pressure. 4. Adjust Pricing and Product PositioningTariff-related cost increases don’t always require dramatic price hikes.Instead: Use bundles to increase perceived value Add Subscribe & Save to drive long-term LTV Make gradual price shifts over time Emphasize premium features and reviews in your listing to justify price differences 5. Leverage Tariff ClassificationsNot all import codes are created equal. Revisit your HS codes with a customs broker Explore modifications to materials or assembly to reclassify your product Look into country-of-origin rules that allow you to change classification via final assembly in a different country Even small changes can significantly lower your tariff percentage. 6. Use Expert Sourcing SupportTurnKey has vetted sourcing partners who can: Relocate production Negotiate directly with factories Run global supplier searches tailored to your product Coordinate logistics and quality checks If you’re doing $1M+ in annual revenue and actively looking to exit China, we can either manage the transition for you or refer you to a trusted fit. Real Talk: Don’t Wait! Tariff policy can shift with a tweet — and sellers who move early protect their margins first. The good news? There are options. Smart negotiation, strategic sourcing, and inventory optimization can help you weather this volatility and come out stronger on the other side.
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    46 Min.
  • Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report

    Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report
    Apr 22 2025

    https://youtu.be/SLJhLjRNEMo

    Master Your Amazon Strategy with Customer Journey Insights

    Discover how Amazon’s new Customer Journey Analytics Report can transform your brand’s marketing, pricing, and retention efforts

    Amazon introduced the Customer Journey Analytics Report, a game-changing tool within Brand Analytics that tracks how customers engage with your brand across their purchasing journey. From awareness to purchase, this report provides actionable insights into customer touchpoints, drop-off rates, and conversion opportunities.

    Here’s what the report offers:

    1. Date Range Options: Choose between weekly or monthly data (quarterly still pending).
    2. Customer Journey Flow: See how customers move from awareness (category vs. branded searches) to consideration (detail page visits), intent (add-to-cart or wishlist actions), and purchase (sales and repeat behavior).
    3. Key Metrics: For example, 32,547 customers searched a brand, with a 32.25% increase in awareness, while 2,087 completed purchases, driving $141,107.81 in sales.

    Why It Matters:
    1. Optimize PPC Campaigns: Analyze branded vs. category search engagement to refine ad targeting.
    2. Enhance Listings: Track drop-offs after changes to titles, images, or pricing to boost conversions.
    3. Smarter Pricing: Find the perfect price point by monitoring how adjustments impact sales.
    4. Increase CLV: Tailor retention strategies based on repeat purchase insights.

    While the lack of quarterly reporting limits deeper repeat purchase analysis, comparing monthly trends can still reveal powerful patterns. Dive into this report today to elevate your Amazon strategy!
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    12 Min.
  • Episode 113: How to Break Into Big Box Retail with Yohan Jacob of Retailbound

    Episode 113: How to Break Into Big Box Retail with Yohan Jacob of Retailbound
    Apr 15 2025

    https://youtu.be/RAQtEnRB4R8

    Breaking Into Retail:
    Insights from Retailbound’s Yohan Jacob
    Learn how to take your brand from e-commerce to big box retail shelves with expert advice from Yohan Jacob, founder of Retailbound.

    In this Episode of Playbook for Amazon, host Alex welcomes Yohan Jacob, the president and founder of Retailbound, a firm that has guided over 500 product brands into major retailers like Best Buy, Walmart, and Costco. With 18 years of experience, Yohan shares how the retail landscape has evolved since he started Retailbound in 2008, especially with the rise of e-commerce and omnichannel strategies.

    Yohan discusses the shift from traditional brick-and-mortar retail to omnichannel approaches, accelerated by COVID-19, and highlights how retailers like Best Buy have adapted with curbside pickup and enhanced digital platforms. He also notes the growth of direct-to-consumer (DTC) brands like Peloton and Casper, alongside the power of social media marketing in today’s retail world.

    Retailbound specializes in helping brands with innovative, durable products (think consumer electronics, sporting goods, and housewares) break into retail. Yohan shares a success story of a smart ring brand, Ultra Human, which went from a crowdfunding campaign to generating $1.5 million in sales on QVC and expanding to 2,500+ stores across the US and Canada.

    The episode also dives into Retailbound’s two key programs: Retailbound Launch, a comprehensive service for brands ready to hit retail shelves, and Retailbound Accelerator, a group coaching program for smaller inventors seeking retail education. Yohan emphasizes the importance of a strong Amazon presence before approaching retail buyers, offering practical advice for entrepreneurs at any stage.

    Listen to the full episode to discover how to make your brand retail-ready and connect with Yohan at retailbound.com!
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    22 Min.
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