What does 20+ years in streaming PR teach you about what actually matters? In this episode, host Neil Van Zyl sits down with Helen Weedon, founder of Radical Moves PR, for a candid look at how the streaming industry has evolved, told through the lens of someone who has been shaping its communications from the very beginning.

Helen brings a refreshing and rare perspective: not as a technologist or operator, but as a PR strategist who has watched trends rise, fall, and reinvent themselves across two decades. From crafting early IPTV messaging to navigating the AI hype cycle today, she offers sharp, honest takes on what's changed, what hasn't, and what the industry still hasn't quite figured out.

In this episode, we cover:

• [00:47] How the streaming industry has evolved over the past two decades
• [05:57] Trends that didn't pan out - including the rise and fall of 3D TV
• [07:32] XR and why it still hasn't had its moment - but might be close
• [11:03] The shift away from "the next Netflix" toward niche and regional services
• [15:51] The biggest PR waves in streaming: OTT and the move to cloud
• [18:31] What's next: AI, authenticity, hybrid monetization, and new ad formats
• [23:51] What still excites Helen after 20+ years in the industry

Mrugesh Desai, VP of North America at Accedo looks back at CES 2026 and unpacks the trends he observed at the event that are about to shape the next phase of streaming.

From the rise of digital third spaces and co-viewing experiences to increased investment in immersive XR sports, they examine how platforms are rethinking engagement, discovery, and audience expansion. The conversation also covers micro dramas entering Western markets, the ongoing impact of device fragmentation, and the strategic trade-offs between consolidation and standalone brands.

On the operational side, they dive into efficiency, AI-assisted development, personalization through agentic AI, and the broader implications of synthetic content and regulation. While sparked by observations from CES 2026, the discussion focuses on the long-term shifts redefining OTT strategy in 2026 and beyond.

00:32 General CES 2026 Takeaways

02:41 XR and Immersive Media Use Cases

03:54 Device Fragmentation in OTT

05:14 New Entrants & Micro Dramas

07:20 Digital Third Spaces & Social Discovery

10:09 M&A Strategy: Consolidation vs Separate Brands

14:16 Sports Investment & Audience Expansion

15:20 OTT Operational Efficiency

16:52 Practical AI Applications & Regulation

In this episode of Accedo Playback, host Neil Van Zyl is joined by Accedo co-founders Michael Lantz and Fredrik Andersson for a forward-looking conversation on where the streaming industry is headed and what video businesses should be preparing for next. Drawing on decades of industry experience, they reflect on how recent market shifts are influencing strategic decision-making across OTT, and what these changes mean for sustainable growth in the years ahead.

The discussion offers practical perspectives on how streaming services can navigate increasing complexity, balance innovation with profitability, and make smarter long-term choices around monetization, technology, and operations. You will gain insight into how industry dynamics are evolving, where real opportunities may emerge, and how media organizations can position themselves to stay competitive as the market continues to mature.

This episode is aimed at anyone looking to better understand the strategic forces shaping the future of OTT and to gain informed, experience-driven guidance on how to adapt in an increasingly fragmented and fast-changing video landscape.

00:55 Reflections on the biggest macro surprises in 2025 and how they will shape 2026

03:50 What types of M&A could actually deliver value next year?

06:45 Why sports rights remain so valuable

11:50 Advice for those starting an OTT service: strategy before tech

14:30 What could be the best-positioned niches for 2026

16:50 Agentic AI use cases in 2026; how will Accedo Compose help?

25:28 What is the industry paying too much attention to, and what isn’t getting enough focus?

30:10 Final remarks and what to look out for in 2026.