Get the Rooted In Reality Planning Guide : https://buy.stripe.com/eVqaEY0pC9v8cPl9F6d3i00

In this episode of the Deeply Rooted Business Podcast, we’re unpacking the real-life mistakes and mindset traps we’ve run into when creating annual business plans. From overestimating our energy to chasing perfection, we’re calling out the planning fallacies that leave entrepreneurs feeling behind, burnt out, and stuck in their heads. If you've ever written a plan that looked good on paper but fell apart in real life, this one’s for you.

In this episode, we cover:

• 02:08 Why we overestimate our energy and underestimate real life
• 04:50 Getting honest about your true capacity
• 11:20 Planning is more about clarity than control
• 14:38 Turning the strategy into actual action
• 17:13 Why messy action beats the perfect plan (every time)

Links and resources mentioned:

• Listen to End-of-Year Reflection and Business Planning for 2026: https://player.captivate.fm/episode/9a4f9d2d-bcfe-4615-bcb7-59fa4547379e/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>

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