In this episode of The ROCKET VA™ Podcast, Debbie sits down with Laura Rike - Pinterest expert, entrepreneur, and educator - to explore how Pinterest can be a powerful, sustainable tool for SEO and long-term business growth.

With over 16 years of experience in marketing, Laura shares her journey of niching into Pinterest early, building a profitable business rooted in strategy (not burnout) and balancing entrepreneurship alongside motherhood and running a non-profit.

Together, Debbie and Laura unpack why niching is essential for clarity and growth, how Virtual Assistants can use Pinterest to support clients and why systems, automation and even AI play a vital role in building a business that supports your life - not consumes it.

This conversation is a must-listen for business owners, Virtual Assistants and anyone looking to grow with intention, confidence and sustainability.

Tune into this episode to learn more about:

• Why niching down helps you attract the right clients
• How Pinterest works as a search engine (not just social media)
• Why Pinterest is such a powerful tool for SEO and marketing
• How VAs can support clients using Pinterest strategically
• The role of systems, automation and AI in modern businesses
• How to build a sustainable business while balancing motherhood
• Why confidence, action, and continuous learning matter more than perfection
• You’re curious about Pinterest beyond “pretty pins”
  

Laura recently delivered an exclusive Pinterest masterclass inside The ROCKET VA™ Academy, helping VAs and business owners understand how to use Pinterest for SEO, marketing, and client growth.

👉 Learn more about The ROCKET VA™ Academy at https://www.rocketva.com

You can also access Laura’s Pinterest Course here.

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