In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down a refreshing and sustainable approach to marketing for studio owners who feel burned out, overwhelmed, and stuck on the content hamster wheel. Instead of doing more, Seran introduces the concept of the minimum effective dose of marketing—the smallest, most strategic actions that actually generate consistent, high-quality leads.

This episode is a must-listen for Pilates, barre, and yoga studio owners who are juggling teaching, admin, and team management while struggling with inconsistent client flow. Seran explains why more marketing doesn’t equal better marketing, how clarity simplifies everything, and the three essential marketing pillars every boutique fitness business needs to grow without burnout.

If you want a smarter, simpler way to attract better-fit clients and build a profitable, sustainable studio, this episode will completely change how you think about marketing.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Jessica Spillane, founder of EYT Pilates Teacher Training and longtime Pilates studio owner, to unpack what it really takes to build a strong, sustainable Pilates business through exceptional teacher training.

With decades of experience growing a successful Pilates studio in the New York Tri-State area, Jessica shares why so many studio owners struggle to find qualified instructors - and what’s actually missing from most modern teacher training programs.

This conversation dives deep into the importance of mentorship, foundational education, and developing teachers who can problem-solve, connect, and elevate the client experience. If you’re a Pilates studio owner or boutique fitness business owner looking to grow your team, improve retention, and protect the integrity of your brand, this episode offers powerful insights into building a stronger studio from the inside out.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down one of the biggest misconceptions holding boutique fitness studio owners back: the belief that discounts will fix long-term revenue problems. Spoiler alert — they won’t.

Instead, Seran reveals how a clear, intentional sales process can help Pilates studios and boutique fitness businesses fill classes, improve retention, and grow predictable revenue without racing to the bottom on price.

From understanding why discounts attract the wrong clients to learning how your sales process actually begins long before someone walks through the door, this episode is a must-listen for Pilates studio owners who want sustainable growth, aligned clients, and a business that feels calmer and more profitable. 💫

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition