Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it).

Here's what we dive into:

• What's actually changing with AI overviews and search results
• Why local and niche businesses aren't impacted the same way as larger sites
• How your website is literally training AI bots (and what that means for you)
• The shift from domain authority to brand authority across platforms
• Why keyword stuffing and SEO checklists are officially outdated
• Four simple actions you can take this week to adapt and stay ahead
• How to become the best solution for your ideal clients (not just follow best practices)
• The importance of consistency across all your online platforms

While many businesses panic about AI taking over, smart entrepreneurs use this shift to get clearer, more strategic, and more consistent about showing up as the perfect solution for their ideal clients. Join them and feel more confident about what’s coming next in the world of AI and SEO.

🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.

Links mentioned:

• Grab our free Quick SEO wins guide
• Join our SEO course and get 10% off with code PMUPODCAST
• Google's Search Quality Rater Guidelines
• Growth Memo report on AI overviews
• Read the episode blog for more deets on everything we cover in the episode
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges.

Here's what we dive into:

• What your Google Business Profile actually does for local visibility
• Essential guidelines that prevent suspension (and what triggers it)
• How to optimize for niche services when no category exists
• The real impact of reviews on your search rankings
• Why fake reviews will backfire and what Google's new detection methods mean
• How to handle negative reviews without making things worse
• The difference between soft and hard suspensions and how to get reinstated
• Why one bad review shouldn't tank your rating (and what to do if it does)

"Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you."

🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.

Links mentioned:

• Connect with Amy on LinkedIn
• Pet Sitter SEO services
• Email Amy
• Google Business Profile guidelines
• How many reviews you need for a 5.0 rating
• Grab our free 5 Quick SEO wins
• Join our SEO course and get 10% off with code PMUPODCAST
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text

Things feel a little weird out there right now.

Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?

In this episode, I'm doing something different. We’re not talking branding or marketing.

We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing.

Here's what we dive into:

• Why you should stop using regular savings accounts and what to do instead
• Smart grocery shopping strategies to cut monthly expenses
• Using data to cut costs in your business and personal life
• How to create low-ticket offers that perform well during uncertain times
• How to set up retirement for self-employed pet business owners
• The Profit First method for managing business finances

"This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure."

While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience.

Links mentioned:

• Wealthfront high-yield savings - Get an extra .50% for 3 months
• Azure Standard Co-op
• Sign Up for Carry Solo 401K & Get $100 off
• Track your marketing data (Episode 18)
• Free rate increase email template
• Michelle Klein's "Triple Your Pet Sitting Profit" episode
• Profit First book by Mike Michalowicz
• Read the episode blog for more deets on everything we cover in the episode
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text