Welcome to another insightful episode of the Pest Finder Pro Podcast! Today, host Jock takes us deep into the rapidly evolving world of digital marketing for pest control businesses with a powerful message: the old rules of search engine optimization (SEO) are changing fast. If you've been relying on keywords, backlinks, and worrying about your Google ranking, it's time to rethink your strategy.

In this episode, Jock unpacks the rise of Artificial Intelligence and introduces the concept of Generative Engine Optimization (GEO)—the new frontier in getting your pest control business discovered online. He explains why traditional SEO is fading, how customers are now using AI tools like ChatGPT and Perplexity to find solutions, and why high-quality, conversational, and intent-driven content is more important than ever. You'll learn why building trust, connection, and brand authority matters more than chasing the top spot on search engines, and what practical steps you can take to future-proof your pest control marketing.

Whether you’re ready to embrace the changes or still feeling a bit uneasy about AI, this episode will give you the knowledge and confidence to get ahead of the curve. Buckle up—Jock’s about to change the way you think about digital marketing for your business. Let’s dive in!

Welcome back to the Pest Finder Pro Podcast, your go-to source for debunking pest control myths, business growth strategies, and expert interviews in the pest management industry! In today’s episode, host Jock is joined by entomologist Dr. Daniel Suiter for an eye-opening discussion on one of the more cryptic and underestimated invasive species in the Eastern United States: the Asian needle ant.

You may have seen headlines about this ant lately, but did you know it’s been quietly living in the U.S. for almost a century? Unlike the more obvious invaders like fire ants or Argentine ants that command attention with their dramatic mounds and trails, the Asian needle ant thrives unnoticed in mature hardwood forests, leaf litter, and under logs—making it a real challenge to spot and control. Even many seasoned pest control operators aren’t familiar with it or its potential danger.

Dr. Suiter pulls back the curtain on the biology, behavior, and habitat of this elusive ant, highlighting not only its subtle invasion tactics but also the pressing medical risks it poses. With a sting that has sent unsuspecting people to the hospital with severe allergic reactions, the Asian needle ant is more than just a pesky invader—it’s a public health concern that often flies under the radar.

Jock and Daniel’s anecdote-rich conversation also explores the broader trend of invasive species from Asia, why so many pest problems originate overseas, and the important role pest professionals play in managing these global threats. Plus, they discuss practical strategies for identification and control, and why raising awareness is crucial for homeowners, businesses, and pest control operators alike.

So, whether you’re a pest pro, a homeowner, or simply curious about invasive insects, this episode will help you understand, identify, and stay ahead of the next big pest threat hiding right in your backyard. Tune in for insights, expert guidance, and actionable takeaways—because with pests like the Asian needle ant, what you don’t know really can hurt you!

University of Georgia Orkin Professor of Urban Entomology

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Welcome to the Pest Finder Pro Podcast! In today’s episode, host Jock tackles a challenge every pest control business faces—getting quality customer video reviews. Drawing directly from our latest transcript, Jock cuts through the noise about review quantity versus quality, uncovering why genuine video testimonials far outperform written reviews when it comes to building trust and winning new clients.

You’ll learn why those quick ratings just don’t cut it, how to overcome the struggle of asking for reviews, and creative ways to actually motivate your happy customers to share their stories on camera. Plus, get a preview of next week’s special guest and practical tips on using review tools like the Pest Finder Pro app.

If you’re ready to boost your business reputation with reviews that convert, this episode is a must-listen!