Pepsi’s "The Pepsi Challenge" – The Rise of Competitive Marketing
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Pepsi’s "The Pepsi Challenge" – The Rise of Competitive Marketing
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What happens when a challenger brand dares to take on the industry leader?🥤🔥In this episode, we dive into The Pepsi Challenge—the bold campaign that shook up the soft drink market and redefined competitive marketing.
This wasn’t just a taste test—it was a direct challenge to Coca-Cola, sparking one of the biggest brand rivalries in history. But did it really change consumer preferences, or was it just smart advertising?
We’ll explore:
✅ The market battle between Pepsi and Coca-Cola in the 1970s
✅ How a simple blind taste test turned into a marketing powerhouse
✅ The long-term impact of comparative advertising on brand strategy
📺 Haven’t seen it yet? Watch it first! The YouTube link is here — https://www.youtube.com/watch?v=Qgr5kc5QdBU
📊 Do you think direct brand comparisons are an effective marketing tactic? Vote in the episode poll!
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