Whether you've got a small-batch whiskey or a snazzy Italian wine that you're ready to share, the right visuals can make or break a brand's connection with its audience. In this episode of Frame the Flavor, we're breaking down one of the most common questions I get from brands and photographers alike: Should I use lifestyle photography or still shots for product photography?

Spoiler alert: the answer isn't one-size-fits-all.

I'm diving into what each style brings to the table—and which one actually performs better depending on your brand goals, audience, and where you're showing up online. From romantic vineyard scenes that feel like they're straight out of a movie to moody bar moments, polished product close-ups on a clean background, or something with a little more flair, this episode gets into the details on how to use visual storytelling as a strategic tool for brands.

• The primary differences between lifestyle vs. still life product photography

• When to use each photo style based on your audience and brand values

• Why mixing both styles might be the most powerful approach for your brand

• Photography tips for keeping your visuals on-brand and conversion-driven

Whether you're curating your next photoshoot or building a new website, this episode will help you frame your bottles—and your brand—in a way that sells and tells a story. Which is kind of the whole point, right?

Connect With Me:

www.gretchenreese.com

@gretchen_reese

@frametheflavorpodcast

www.frametheflavor.com

Rosé season is here - and your photos should feel as fresh, crisp, and intentional as the wine itself. Whether you're a photographer, content creator, or creative director styling wine for brand shoots, this episode is packed with actionable tips for capturing rosé the right way.

I'm sharing five of my go-to techniques for photographing rosé that consistently elevate the final image - without needing an over-the-top setup. From getting the lighting just right, to working with the natural color of the vintage, to avoiding common mistakes like rapid temperature shifts or the wrong glassware choice, this episode breaks it all down.

You'll learn:
– Why lighting can make or break the mood of a rosé shot
– How color accuracy and vintage year affect the final frame
– What to do (and not do) with chilled bottles on set
– Simple styling ideas that highlight the softness of rosé
– And yes—why glassware actually does matter

Perfect for brand photographers, wine marketers, or anyone crafting visual content for wineries, vineyards, or lifestyle shoots with a touch of pizazz.

📌 Resources & links mentioned:
FREE GUIDE: iPhone Photography Tips
Blog Post: The Italian Rosé Wines You NEED to Know About for 2025

📲 Connect with me:
Website: www.gretchenreese.com
Instagram: @gretchen_reese

Rosé all day? Don't mind if I do. In this episode of Frame the Flavor, we're swirling our way through Italy's best rosé wines of 2025—from crisp, coastal beauties to bold bottles with a splash of sass. I'm sharing my top five Italian rosés (aka rosati), diving into how they're made, what gives them that gorgeous pink hue, and exactly what you can expect from their flavor profiles.

Spoiler alert: there's one that tastes like a Mediterranean sunset.

Whether you're a seasoned sipper or just getting flirty with your first glass, this episode is your passport to the prettiest pours Italy has to offer. Grab a glass, hit play, and let's uncork the charm of Italian rosé—one sip at a time.

Show notes:

https://gretchenreese.com/my-top-5-rose-wines-for-2025/

Tonic Site Shop

Use code GRETCHENREESE for 15% off sitewide!

Where Else to Find Me:

https://www.gretchenreese.com

@frametheflavorpodcast

@gretchen_reese

***DISCLAIMER - This podcast involves rosé wine recommendations. Please do not follow the recommendations unless you are above the legal drinking age, guys. Don't make it weird.