In Part Two, we go deeper into how smart spending and marketing decisions can lead to serious business growth. Geoff shares why spending money on the right services matters, how to think about ROI, and the power of getting out there and getting setup.

If you’ve ever wondered whether to do it yourself or hire help — or how to connect with people who actually grow your business — this episode is for you.

In Part One, we chat with Geoff the Accountant about what it really takes to grow a small business on the Yorkshire Coast. From the importance of understanding your numbers to knowing when (and where) to invest, we cover the foundations that set successful businesses apart. Whether you're just starting out or ready to take things to the next level, this episode is packed with no-nonsense advice and real-world experience.

Being Sales Led...

A marketing agency should be sales-led because marketing without a strong sales focus is just noise. A strategy-first approach ensures marketing efforts directly impact revenue. For example, at Checkmate Marketing, we don’t just run Facebook ads—we optimize the sales process first, ensuring businesses convert leads into paying customers efficiently.

Imagine running ads for a beautician without an online booking system—leads drop off, wasting ad spend. Instead, we fix the funnel first, streamlining bookings before driving traffic. Likewise, an accountant with a complex inquiry process will lose leads. We simplify the journey, ensuring marketing dollars aren’t wasted.

Being sales-led means tying every marketing action to ROI, tracking results, and adjusting strategies based on what drives revenue. Marketing should never be done for vanity—it should be a growth engine, not just content for content’s sake.