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Packaged Past

Packaged Past

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 Welcome to Packaged Past! We unpack the stories behind the snacks, sips, and staples you've grown up with. Dive into the wild, wacky, and sometimes heartwarming tales of modern CPG. We're talking big ideas, little-known facts, cultural relevance, and everything in between.packagedpast Ökonomie
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  • Kellogg Unboxed: From Flakes to Fame

    Kellogg Unboxed: From Flakes to Fame
    Jun 17 2024

    Dive in and discover the quirky, captivating tale of how Kellogg became a breakfast giant. From the Battle Creek Sanitarium's accidental cornflakes to Will Keith Kellogg's innovative marketing magic, this episode unpacks the cereal empire's rise. Learn about door-to-door sampling, flashy Times Square billboards, and Kellogg's surprising growth during the Great Depression.

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    1 Std. und 3 Min.
  • "Oh Yeah! The Kool-Aid Story"

    "Oh Yeah! The Kool-Aid Story"
    May 22 2024

    Ever wondered how a tiny packet of sugary powder became a household staple even during the toughest economic times? Join us on this hilarious deep dive into the world of Kool-Aid, where we uncover how this quirky drink survived the Great Depression by slashing prices and quenching thirsts!

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    1 Std. und 3 Min.
  • Ice Cream Chronicles: The Cool History of Häagen-Dazs

    Ice Cream Chronicles: The Cool History of Häagen-Dazs
    May 14 2024

    On this episode we unpack the wild story of Häagen-Dazs. Founded in 1961 by Reuben and Rose Mattus in the Bronx, New York. Contrary to popular belief, the brand's exotic-sounding name has no real meaning and was crafted to convey an old-world European charm
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    56 Min.
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