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PRess Play: The StreetCred Podcast

PRess Play: The StreetCred Podcast

Von: Elena Krasnow and Jimmy Moock
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 Welcome to PRess Play: The StreetCred Podcast with Elena Krasnow and Jimmy Moock from StreetCred PR. In this podcast, Elena and Jimmy will welcome industry leaders, journalists, influencers, and friends of the firm. Our guests will shed some light on who they are–and the various twists and turns that led them to where they are today. We’re grateful to have you listening in and we hope you enjoy the show.Copyright 2026 PRess Play: The StreetCred Podcast Marketing & Vertrieb Ökonomie
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  • How to Have A Disproportionately Positive Impact with Shannon Spotswood (Ep. 30)

    How to Have A Disproportionately Positive Impact with Shannon Spotswood (Ep. 30)
    Feb 20 2026
    Summary: In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock sit down with Shannon Spotswood, chief executive officer of RFG Advisory. Shannon takes us on an incredible ride, from her early fascination with Wall Street at age 14 to the pivotal career and life decisions that ultimately led her to the helm of RFG Advisory. She reflects on learning to get comfortable being uncomfortable, her dynamic experiences across hedge funds and investment banks and the decision to step away from finance entirely before embarking on building the RIA of the future in Birmingham, Alabama. We cover: How Shannon became so passionate about supported-independence for advisorsShannon’s early formative experience working for a woman-led hedge fundHer move to Birmingham, Alabama and how that led to her favorite chapter of her career What makes Shannon tick and why she loves building from the ground upThe importance of building a brand that is deeply tied to people’s values …and much more! Don’t miss this captivating conversation which reveals how each of these chapters shaped Shannon’s leadership philosophy and her belief in building firms rooted in purpose, positivity and growth. Topics: (0:36) Meet Shannon Spotswood (1:33) What’s for lunch? (1:45) The most perfect homemade granola (2:28) A creature of habit (2:59) You had me at hot honey (3:30) Saving her spirit of innovation for the business realm (5:42) How Shannon entered the industry (6:10) At age 14, she knew she wanted to be on Wall Street (8:25) The move to San Francisco to work at a hedge fund under one of the few female-led portfolio managers (9:00) Learning how to trade IPOs and model companies (9:40) The anti-Wallstreet Investment Bank, taking Netscape public (10:50) Dream job came knocking in her second hedge fund job (11:52) Learning how to get comfortable being uncomfortable (13:00) Hitting the wall and needing a change (14:00) Pivot into luxury children’s clothing (14:45) Moving back to Birmingham, Alabama (15:40) What Shannon loves about building RFG (16:00) Whoever would have thought the RIA of the future would be born and built in Birmingham, Alabama (17:05) The thread that knit it all together (17:51) What makes her tick? (18:44) Seeking the intangible (19:49) “I am either all in or I’m out” (20:11) What it was like when Netscape went public (22:15) “Everyone on your team has to be a driver” (25:25) The importance of building a brand that people can connect with (25:50) What clients are looking for in their advisors (28:50) The biggest opportunities for advisors who want to grow in today’s environment (29:00) “Stop undervaluing your time” (29:55) Michael Kitces map (30:42) The financial advisor’s superpower (33:00) Lessons for those looking to find their voice and carve out their own path (34:00) Get over the imposter syndrome (36:00) Having a disproportionately positive impact on the industry, her partners and the world (38:10) The detriment behind procrastination (39:40) Mindset has a 24 hour shot clock on it (40:45) The power of momentum (41:58) Time for our Play segment! (42:35) Shannon would have run a commercial construction company (43:20) “I love any -ing” (44:16) Moment of gratitude Connect with StreetCred PR: Contact Us: https://streetcredpr.com/contact/ StreetCred PR Website: https://streetcredpr.com/ Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ Jimmy Moock on LinkedIn: https://www.linkedin.com/in/jimmy-moock-3103162/ StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR Connect with Shannon Spotswood: RFG Advisory: https://rfgadvisory.com/ Shannon Spotswood on LinkedIn: https://www.linkedin.com/in/shannonspotswood/ About our Guest: Shannon Spotswood is a 25-year veteran of the financial services industry with experience spanning investment banking, hedge fund management, professional management and business development. As CEO of RFG Advisory, she leads RFG 2.0, the firm’s fully integrated platform for independent advisors, and drives the strategic initiatives that power advisor growth. Since joining RFG in 2015, Shannon has blended her entrepreneurial background with a passion for building an innovative, advisor-focused RIA of the future—helping grow the firm from $1.2 billion to more than $7 billion in AUM. Publishing Tags: PRess Play, StreetCred PR, Podcast, Financial Journalism, Financial Media, Elena Krasnow, Jimmy Moock, Wealth Management, RIA, RIA of the Future, Supported Independence, Financial Advisors, Women in Leadership, Shannon Spotswood, RFG Advisory
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    48 Min.
  • Never Stop Asking Questions: Inside Modern Financial Journalism with Sean Allocca (Ep. 29)

    Never Stop Asking Questions: Inside Modern Financial Journalism with Sean Allocca (Ep. 29)
    Dec 19 2025
    In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock sit down with Sean Allocca, executive editor of The Daily Upside and veteran financial journalist. Sean reflects on his path into financial journalism, what drew him to The Daily Upside and why curiosity remains central to strong reporting. Our conversation with him explores how modern financial media balances credibility with accessibility, and how editors think about storytelling in an increasingly crowded news landscape. We cover: How a passion for writing led Sean to a career in financial journalismHis experience at The Daily Upside and how the publication blends serious reporting with humor and pop cultureKey lessons from covering markets across multiple financial publications over the yearsThe rise of “new media” and the role AI is beginning to play in shaping financial newsSome of Sean’s most memorable interviews, including a conversation with John Walsh of America’s Most Wanted…and more! Tune in for a candid conversation on modern financial journalism, editorial decision-making and the questions that shape the stories readers see. Topics: (0:37) Meet Sean Allocca (1:44) A New Jersey local (2:38) Don’t miss out on Prospect Tavern! (3:08) What’s for lunch? (4:38) Joe Duran and a rotisserie chicken (5:23) A disdain for mushrooms and a love for ravioli (7:03) Sean’s journey into financial journalism through his passion for writing (7:58) His crime investigative reporting era at Forensic Magazine (8:35) Pivoting to CFO Magazine and the world of corporate finance (10:33) Present day: what drew Sean to The Daily Upside (12:38) The Daily Upside’s unique approach and venture into “new media” (13:53) How AI is reshaping the way news is delivered (14:43) A peek behind the curtain of the newsroom: balancing comedy and complex topics (15:48) America’s Next Top Model (Portfolio) (16:23) Lessons from covering markets and finance across multiple financial publications (16:42) Never stop asking questions (17:46) PR spins (debunked in StreetCred’s most recent blog by Jill Casey Pintor) (18:38) A special interest in investing: options, derivatives and different asset classes (20:15) Suitability vs. fiduciary (21:49) A shift toward being more fiduciary and a corresponding shift in the way firms market themselves (23:28) A few stories and interviews that have stood out to Sean over the years (23:48) Sean shares his PR horror stories (24:05) Interview with John Walsh from America’s Most Wanted (24:34) Sitting down with Peter Mallouk, Josh Brown, Kunal Kapoor and others (25:16) The process of preparing for interviews (27:02) A fun game Sean’s brother likes to play when Sean is hosting an interview (28:07) Have you heard of Harry Mack? (28:37) Shout out to Sean’s brother (28:47) The revival of Jimmy the Moock! (29:24) Time for our Play segment! (29:46) An alternate life as a musician (31:07) The benefits of classical music, for humans, cats and plants (33:34) Sean’s favorite things to do for fun: museums, exploring new places (34:07) A plug for the bounties of Philadelphia (35:20) Moment of gratitude (36:42) Look out for a joke on circumventing mushrooms in the next newsletter! Connect with StreetCred PR: Contact Us: https://streetcredpr.com/contact/ StreetCred PRWebsite: https://streetcredpr.com/ Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ Elena Krasnow on X (Twitter): https://twitter.com/elenaspeaking Jimmy Moock on LinkedIn: https://www.linkedin.com/in/jimmy-moock-3103162/ Jimmy Moock on X (Twitter): https://twitter.com/jimmymoock StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ StreetCred PR on X (Twitter): https://twitter.com/StreetCred_PR Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR Connect with Sean Allocca: The Daily Upside: https://www.thedailyupside.com/ Sean Allocca on LinkedIn: https://www.linkedin.com/in/seanallocca/ The Prospect Tavern: https://www.theprospecttavern.com/ About our Guest: Sean Allocca is Executive Editor of The Daily Upside and an award-winning journalist with more than 15 years of finance experience. He was formerly the editor-in-chief of ETF.com where he led business development and editorial strategies. He also served as managing editor of the wealth management publications InvestmentNews and Financial Planning, and as editor of the corporate finance publication CFO Magazine. Publishing Tags: PRess Play, StreetCred PR, Podcast, Financial Journalism, Financial Media, The Daily Upside, Sean Allocca, Elena Krasnow, Jimmy Moock, Wealth Management, Media Relations, Newsroom Insights, Behavioral Finance, New Media, AI in Journalism, Personal Stories, Editorial Strategy, Financial News, Behind the Scenes
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    38 Min.
  • Money Is Just Fuel, It’s About the Drive with Joe Duran (Ep. 28)

    Money Is Just Fuel, It’s About the Drive with Joe Duran (Ep. 28)
    Nov 14 2025
    In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock sit down with Joe Duran, industry titan and longtime friend of the firm, and managing partner of Rise Growth Partners. Joe reflects on the emotional and creative side of leadership. He digs into why so many large firms have lost their soul, what it truly means to “make a dent in the universe,” and why credibility and storytelling still matter more than scale. From the founding of United Capital to the philosophy behind Rise Growth Partners, he shares how purpose, originality and the desire to do good shape everything he builds. We cover: Why wealth management firms lose their way—and how to bring back meaningThe insight that sparked United Capital: money is just fuel, not the driveThe power of curiosity, empathy, and asking “what’s it all about?”Why PR fails when there’s no authentic story to tellThe importance of voice, brand, and “having a song to sing”…and much more. Don’t miss this rare and honest conversation with one of the industry’s clearest voices about finding purpose, protecting your soul and saying something that matters. Topics: (0:14) “Jimmy THE Moock” (0:50) Meet Joe Duran (2:11) Who was employee number one at United Capital? (2:21) What’s for lunch? (3:01) The price of a rotisserie chicken, not immune from inflation (3:47) Joe’s journey to America (5:04) Overcoming your demons (5:54) Joe’s start as an intern at an RIA, and the power of having an accent (7:05) The first TAMP, before TAMPs existed (7:33) The sale of Centurion and the need for a pivot (8:19) Return to writing and back to school (8:59) How do you tell people what it really feels like to sell a company? (10:14) “They’ve forgotten what it’s about” (10:26) Advisors want to “make a dent in the universe” (11:33) The number one reason people work for (11:59) Building something different with United Capital (12:16) “It’s not about the fuel in your car, it’s about the drive” – the birth of United Capital (13:29) Happiness is a choice (13:58) Is it happening for you, or to you? (15:19) Sacrificing happiness everyday for satisfaction (16:06) Narrowing the gap between who you want to be and who you are (20:09) The adventures of Joe, Jimmy and Jason (21:31) “Marketing is a joke if you don’t have something to say. And if you’re not saying it in an interesting way, it doesn’t matter.” (25:30) Credibility marketing is everything (27:08) “You can’t be the leader of a band if you don’t have a song to sing” (28:34) The Duran Duran column (29:24) Why Rise Growth Partners is investing in the $3-10 billion firm category (32:49) Predictions for large RIAs (34:19) Japanese car case study (36:19) Takeaways from the sales of Centurion and United Capital (37:62) “Am I here to get the biggest slice of pie I can, or make the biggest pie I can?” (38:49) The three phases that come after selling (41:19) A buddhist monk, a psychiatrist and a coach (41:39) Knowing your purpose in the second half of life (42:49) Death, discovery and rebirth (43:57) Time for our Play segment! (44:09) Dream job as a kid – life as a rockstar (46:19) Plot twist: a love of EDM concerts (46:57) Moment of gratitude Connect with StreetCred PR: Contact Us: https://streetcredpr.com/contact/ StreetCred PRWebsite: https://streetcredpr.com/ Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ Elena Krasnow on X (Twitter): https://twitter.com/elenaspeaking Jimmy Moock on LinkedIn: https://www.linkedin.com/in/jimmy-moock-3103162/ Jimmy Moock on X (Twitter): https://twitter.com/jimmymoock StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ StreetCred PR on X (Twitter): https://twitter.com/StreetCred_PR Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR Connect with Joe Duran: Rise Growth Partners: https://risegrowth.com/ Joe Duran on LinkedIn: https://www.linkedin.com/in/joe-duran-711167/ About our Guest: Joe Duran is a serial entrepreneur and recognized visionary in wealth management and wealthtech. He previously served as partner and co-head of the Workplace and Personal Wealth divisions at Goldman Sachs. Before joining Goldman, he founded and led United Capital, one of the nation’s largest independent wealth management firms, which was acquired by Goldman Sachs in July 2019. Prior to that, Joe was CEO of Centurion Capital, one of the first turnkey asset management platforms, which was sold to General Electric. He subsequently served as president of GE Private Asset Management, now known as NYSE-listed AssetMark. Publishing Tags: StreetCred PR, Press Play, Podcast, Elena Krasnow, Jimmy Moock, Joe Duran, Public Relations, Financial Services, Wealth Management, Financial Advisors, Rise Growth Partners, United Capital, Centurion Capital, RIA, WealthTech, Financial Planning, Leadership, Entrepreneurship, ...
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    50 Min.
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