Unlock the Secrets of Effective Pharmaceutical Marketing: Join PM Talks – Roots to Success!

Date: 25th July

Discover the secrets to successful pharmaceutical marketing with PM Talks - Roots to Success! Access our on-demand episode where we explore the essential skills and knowledge needed for effective marketing in the industry.

In our first event, we focused on core competencies, personal development, and common challenges in pharmaceutical marketing. Industry experts Mehrnaz Campbell and Nyambe Sumbwanyambe shared their insights, along with guest speakers Tim Batchelor and Stephen Fensome.

During the interactive session, participants could ask questions and join the discussion. Now, you can watch the episode at your own convenience.

Key takeaways included the value of mentors and support networks, the need for improved marketing skills, different views on marketing qualifications, and the importance of curiosity and teamwork.

Access this engaging episode to gain valuable insights and be part of our community. Join the PM Society or follow us on LinkedIn for updates on future events.

Presenters:

• Mehrnaz Campbell - Founder and CEO of Cheemia & Cheemia ReSET
• Nyambe Sumbwanyambe - Global Marketing Excellence Strategy and Realization, MSD

Expert Guests:

• Tim Batchelor - Head of Global Commercial Learning and Development, Ipsen
• Stephen Fensome - Head Of Learning, Novartis

In this PM Talk LinkedIn live, hosted by Michael Orriss and Claudia Coelho, featuring special guests Shazia Hasan and Dr Nick Broughton, they discussed how Pharma builds a strong foundation of collaboration including ethics and compliance to deliver value for customers when using AI.

In this PM talk, we hear from guest speakers Gillian O’Brien from GSK and Stuart Collins from Langland about their experiences judging patient campaigns for the PM Society’s awards. Speaking with hosts from the PM Society Patient Engagement Interest Group, Chris Wade and Shai Blackwell, this conversation explores:

• The differences when judging patient campaigns versus healthcare professional (HCP) campaigns and challenges for judges when switching between the two audiences
• The importance of providing context about the patient community the campaign aims to serve within the entry and how it can help your chances of winning
• How a campaigns effectiveness is judged, including which metrics to focus on and crucially which ones you can leave out to save on that precious word count!

An excellent 30 minute watch if you’re designing and creating patient campaigns, and even more so if you’re writing award entries for patient campaigns.