Crypto isn't just for tech bros anymore—it’s reshaping the future of real estate.
In this episode of Own It, Piper Moretti shares how she helped pioneer cryptocurrency transactions in real estate, from wallet-to-wallet deals to tokenized property ownership.

We dive into how Bitcoin, blockchain, and decentralized finance (DeFi) are creating new opportunities (and challenges) for agents, buyers, and sellers—and what you need to know if you want to stay ahead.

🎯 In this episode, you'll learn:

• How real estate transactions using Bitcoin and crypto actually work
• The biggest myths agents and clients have about crypto deals
• What title, escrow, and tax issues you need to know
• How fractional real estate ownership could open the door for everyday investors
• Why tokenized real estate could be the next big disruption

If you’ve been curious about the future of real estate and crypto, this episode is a must-listen.

🔔 Subscribe for more real estate innovation stories from agents leading the next wave.
📍 Learn more about Side: https://www.side.com

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What happens when you build a brand so strong, your town starts calling you the “mayor”?
Paige Schulte didn’t grow up in Gig Harbor. She moved there from California, knowing two people. But within five years, she became one of the top real estate agents in her market—by building a hyperlocal brand rooted in storytelling, consistency, and real relationships.

In this episode of Own It, Paige breaks down how she created a community-first real estate empire, including her self-published Gig Harbor coffee table book that turned local business owners into superfans—and clients.

🎯 In this episode, you’ll learn:

• How Paige used Instagram video to “scale trust” in a small town
• The power of having a hyperfocused “zone of happiness”
• How she built a coffee table book that turned into a lead-gen machine
• Why referrals and intentionality beat burnout every time
• How giving back through nonprofits fueled long-term brand equity

Whether you’re trying to dominate your local market or just get intentional about who you serve and why—this is the blueprint.

🔔 Subscribe for more stories from high-performing real estate entrepreneurs
📍 Learn more about Side: https://www.side.com

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In this episode of Own It, we sit down with San Francisco real estate powerhouse Shalini Sadda to uncover how she made the leap from biomedical engineering to luxury real estate—and built a business that’s now scaling toward $100M in sales volume.

Whether you're a new agent or seasoned pro, Shalini’s journey is packed with honest insights about mindset, systems, and consistency. She breaks down how she overcame imposter syndrome, learned the power of time-blocking, and why joining the right team could be the smartest move for any agent ready to grow.

🎯 You’ll learn:

• How Shalini built her real estate business from scratch
• The top habits that helped her scale past $50M+
• Why goal-setting before January sets her apart
• How she uses open houses and handwritten notes to convert clients
• The advice she’d give her rookie self—and every new agent today

If you’ve ever wondered how people actually hit their first million in real estate, this is your episode.

🔔 Subscribe for more real estate success stories and tactical advice from agents doing it differently.

📍 Learn more about Side: https://www.side.com

_________________

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Own It Youtube Channel

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Facebook
LinkedIn
Twitter @siderealestate

Email us at ownit@side.com