In this compelling episode of Outta the Cage, host Roy Thompson sits down with Seda and Amanda, founders of Esas, a groundbreaking clean fragrance company that’s disrupting the toxic norm of the industry. From the polished boardrooms of the world’s largest fragrance corporations to humble beginnings blending formulas at home, these two women share how chronic health battles, cultural heritage, and relentless curiosity led them to revolutionize the way we think about fragrance.

They discuss the hidden truths behind the perfume industry, their bold departure from corporate life, and the power of reconnecting with ancestral wisdom. From sourcing ingredients directly from local farms to involving family in production, they break down what it means to create products rooted in integrity.

• Grab the Regenerative Health Toolkit

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• Brand Website: https://esasnyc.com

• Product Highlighted: Hamam – Spa on the Go

• Fragrance kit: Esas Assorted Discovery Kit

• Book: The Bulletproof Diet by Dave Asprey

• Fragrance name mentioned: Sea Salt & Sage

00:00 – Intro: Why Outta the Cage exists 00:55 – Meet Amanda & Seda of Esas 02:00 – Roy’s first impression of Esas products 03:00 – The fragrance industry’s dirty little secret 05:00 – Amanda’s background in cosmetic chemistry 08:00 – Seda’s grandfather, Turkish remedies & inspiration 11:00 – Lyme disease & health turning points 13:30 – Discovering the Bulletproof Diet & the power of food 15:45 – Shifting perspectives and values 18:00 – The meaning behind the name Esas 20:00 – Turkish baths, hammam rituals, & product naming stories 23:00 – Creating spa-on-the-go products for real life 26:00 – Building a vertically integrated clean fragrance company 30:00 – Parallels with regenerative farming & transparency 33:00 – Chaos of corporate life vs freedom of entrepreneurship 36:00 – Mental/emotional toll of the old job vs new journey 41:00 – The struggle to own your message publicly 44:00 – Big fragrance = few players, massive control 47:00 – The power of family support in starting a business 52:00 – Friendship origin story & business partnership 57:00 – Outro & final thoughts

• Fragrance industry is controlled by only a few companies, with little transparency or consumer awareness.

• Clean ingredients matter, even in things you apply to your skin like perfume and deodorant.

• Health crises often catalyze life change—both Amanda and Seda left their careers after chronic illness.

• Family involvement can be powerful in entrepreneurship, even if they're not experts.

• Transparency builds trust—Esas sources from local farms and controls every part of their process.

• You don’t need to do things the way they’ve always been done. Challenging norms leads to innovation.

In this episode of Outta the Cage, host Roy Thompson returns to talk about healing the land. He shares how his health journey inspired him to radically change his family’s farming operation. From heavy chemical use to regenerative agriculture, Roy walks through how reconnecting with the soil helped him find passion, purpose, and a more sustainable way forward. Whether you're a consumer or a fellow farmer, this is a call to rethink how we grow, nourish, and steward the land.

• Organic Cold Pressed Olive Oil: use code: TRIPLETBRAND at checkout for 20% off zimmsorganics.com/TRIPLETBRAND

• Organic Pop Sports and Energy drinks: use code: TripleT25 for a 25% discount on your first order! drinknooma.com/?ref=tripletbrand

• Gabe Brown – Understanding Ag: https://understandingag.com

• NRCS Pollinator Program: https://www.nrcs.usda.gov

• Regenified Label: https://regenified.com

• Connect with Roy: https://www.instagram.com/triple.t.brand/

• “All health begins in the soil” isn’t just metaphorical—it’s scientific.

• Regenerative agriculture can increase profitability and ecological health.

• Transitioning a farm takes time, strategy, and faith.

• You don’t have to “sustain” broken systems—you can regenerate them.

• Quality food starts with quality soil.

• 0:00 – Welcome & intro to regenerative agriculture

• 1:00 – From disillusionment to a new mission in farming

• 3:00 – Soil health and the human gut: unexpected parallels

• 5:00 – Discovering Gabe Brown and a new model of farming

• 8:00 – Why Roy walked away from chemical-heavy practices

• 11:00 – What “regenerative” really means

• 13:00 – Economics: Cutting costs while increasing soil health

• 17:00 – Government support programs that helped the transition

• 21:00 – Financial struggles, breakthroughs, and new hope

• 23:00 – The 6 Tenets of Soil Health

• 26:00 – Life returns to the land—and so does Roy’s passion

regenerative agriculture, soil health, Gabe Brown, NRCS, cover crops, chemical-free farming, carbon sequestration, ecosystem, farming transformation, faith and farming, food quality, ranching

In this episode of Outta the Cage, Roy Thompson takes us deeper into his healing journey—this time focusing on practical lifestyle changes that lead to big changes. From soda to bone broth, and seed oils to healthy fats, Roy walks listeners through the gradual shifts he made in his nutrition and home environment that led to dramatic changes in his health.

• Organic Cold Pressed Olive Oil: use code: TRIPLETBRAND at checkout for 20% off zimmsorganics.com/TRIPLETBRAND

• Organic Pop Sports and Energy drinks: use code: TripleT25 for a 25% discount on your first order! drinknooma.com/?ref=tripletbrand

• AquaSana Water Filters: https://www.aquasana.com

• Vital Choice Seafood: https://www.vitalchoice.com

• US Wellness Meats: https://www.grasslandbeef.com

• Connect with Roy: https://www.instagram.com/triple.t.brand/

• Healing doesn’t happen overnight—it’s a series of small, intentional steps.

• “Food is medicine” is more than a slogan—it's a lifestyle.

• Start by changing the things you consume the most.

• Better water and better fats can lead to massive improvements in how you feel.

• Progress over perfection: just keep moving forward.

• 0:00 – Welcome & gratitude

• 1:30 – Reflecting on Episode 1 and the spark to start recording

• 4:00 – From Mountain Dew to throwback soda: the first baby step

• 6:00 – How switching beverages opened the door to bigger changes

• 8:00 – Bone broth, kombucha, and gas station health hacks

• 10:00 – Water matters: filtration systems and why we switched

• 12:00 – Changing fats and oils: olive oil, ghee, and how to find quality

• 14:00 – Switching proteins and what pork taught Roy

• 17:00 – Real food, real healing

functional health | food is medicine | bone broth | Mountain Dew | gut health | kombucha | water filtration | seed oils | nutrition transformation | healing foods | autoimmune healing | real food