Are your sales reps following a script, or thinking strategically about each opportunity? Jeff Cramer, Sales Coach for Nolan Consulting Group and founder of Perceptive Learning, tackles one of the most common problems in trades sales: autopilot selling. When reps run the same process for every customer, they create tactical fatigue—high volume, low profit, and constant price pressure. Jeff explains how to build a sales GPS that aligns every action with your business goals, why strategy must come before tactics, and how role-playing can transform your team's preparedness. If your reps are busy but not profitable, this conversation will change how you approach sales.

Today’s Podcast is brought to you by Graco

COO of Coeur d'Alene Painting Group, Desiree Cleave, knows what it means to conquer the chaos - running multiple businesses, raising kids, and navigating family business leadership dynamics all at once. In this honest conversation, Des shares what it really took to find her voice in business, create the daily habits that set her up for success, and learn that sometimes the best thing you can do is just reroute.

Today’s Podcast is brought to you by Acrisure

Business is Messy is back, bringing you practical solutions to the challenges every growing trades business faces. Brian Nolan and Colin Nolan are digging into three challenges facing their clients right now: shifting sales teams from immediate-results thinking to relationship-building, navigating the complexities of family business succession, and creating accountability systems that actually stick.

Have a business mess you'd like Colin & Brian to address? Drop us a note at info@nolang.com and we'll put it in front of our Coaches on an upcoming "Business is Messy" episode

Today’s Podcast is brought to you by ProfitWorks.