How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.

Chapters

00:00:29 — Mission and principles

00:04:01 — Separation between ads and answers

00:07:31 — Who will see ads

00:08:52 — Internal input and decision-making process

00:11:06 — Controls and how ads will work

00:15:53 — Guardrails for sensitive conversations

00:17:33 — Skepticism about ads

00:20:26 — Helping small businesses

00:24:13 — Future of ads

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OpenAI CFO Sarah Friar and Khosla Ventures founder Vinod Khosla argue the greatest challenges in AI right now are keeping up with demand and making sure more people get the benefit. They unpack what's driving big investments in compute and why this moment is different from other technology cycles — with meaningful advances in health, agents, and robotics still ahead.

Chapters

00:00:00 — What’s the AI story of 2026?

00:07:28 — AI in healthcare

00:12:01 — Scaling compute to match revenue

00:18:05 — Difference between now and dot-com bubble

00:27:41 — Ads in ChatGPT

00:30:05 — Will consumers have more than one AI subscription?

00:36:41 — Winning in enterprise

00:39:44 — How can startups succeed?

00:44:05 — Robotics and beyond

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What does it mean for an AI model to have "personality"? Researcher Christina Kim and product manager Laurentia Romaniuk talk about how OpenAI set out to build a model that delivers on both IQ and EQ, while giving people more flexibility in how ChatGPT responds. They break down what goes into model behavior and why it's an important, but still imperfect blend of art and science.

Chapters:

- 00:00:43 — GPT-5.1 goals and the shift to reasoning models

- 00:02:18 — Differences between GPT-5 and GPT-5.1

- 00:04:55 — Unpacking the model switcher

- 00:07:24 — Understanding user feedback

- 00:08:27 — Measuring progress on emotional intelligence

- 00:10:02 — What is model personality?

- 00:14:25 — Model steerability, bias, and uncertainty

- 00:21:59 — Advantages of memory in ChatGPT

- 00:25:27 — Looking ahead and advice for getting the most out of models

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