Your website is doing a lot more than displaying your services. It’s shaping first impressions, building trust, influencing buying decisions, and often determining whether someone reaches out or keeps scrolling.

In this episode of the One Wild Brand Podcast, Amanda DeMoura explores how thoughtful, strategic website design can directly impact your business growth. Using a simple pizza analogy, she explains why people are often willing to pay significantly more for what feels like a premium experience, even when the product itself may be very similar. The same principle applies to service-based businesses.

Amanda shares why a polished website can help you confidently charge higher prices, attract clients who value expertise over discounts, and create a memorable brand that stands out in a crowded market. She also discusses the importance of storytelling, authentic messaging, clear calls to action, and creating a website that genuinely feels like you instead of looking like everyone else’s.

Throughout the episode, you’ll learn why mobile optimization matters, how quickly visitors form opinions about your business, common website mistakes that quietly cost business owners leads, and the psychology behind design choices like fonts, colors, and layout. Amanda also walks through practical questions every business owner should ask themselves to determine whether their current website still reflects the level of business they’ve built today.

Whether you’re just getting started or you’ve been in business for years, this episode will help you look at your website through the eyes of your ideal client and understand how thoughtful design can become one of the most valuable investments you make in your business.

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

What started as a conversation with a website client turned into a reminder that sometimes the things holding our businesses back aren’t our websites, branding, or marketing.

They’re the excuses.

In this episode, Amanda shares five pieces of unsolicited business advice inspired by a real conversation with a web design client who had plenty of reasons why certain things weren’t getting done. From avoiding social media platforms to waiting until things feel “ready,” Amanda breaks down some of the most common habits that keep business owners stuck.

Drawing from her experience building and selling a seven-figure business, she shares the mindset shifts that helped her grow, become more visible, and take action long before she felt fully prepared.

In This Episode You’ll Learn:

• Why your audience matters more than your personal platform preferences
• How to identify where your ideal clients are actually spending time
• Why “I’m not good at that” might be one of the most expensive phrases in business
• The connection between discomfort and growth
• Why waiting until you’re ready is slowing you down
• How trusting your instincts can be more valuable than seeking constant outside validation
• The difference between perfection and progress

Key Takeaways

Let people find you.
If your audience spends time on Facebook, LinkedIn, networking events, or Instagram, that’s where you need to show up. You don’t need every platform. You need the right platform.

Stop deciding you’re bad at something before you’ve practiced it.
No one starts as an expert. Confidence comes from repetition, not preparation.

Growth usually feels uncomfortable.
The opportunities that change your business are often the ones that make you nervous.

Done is better than perfect.
Launch the thing. Refine it later. Momentum creates clarity.

Trust yourself.
Not every business decision requires a committee. Sometimes your own instincts are the best guide you’ve got.

Connect With Amanda

If you’re ready for a website that reflects the level of your business today (not where it was three years ago), visit One Wild Brand to learn more about custom website design, branding, and business visibility.

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

If you have a website… but your Instagram link is sending people somewhere else We need to talk.

In this episode, I’m breaking down one of the simplest but most overlooked website upgrades you can make and why your link in bio should not be a Linktree.

Because you are working way too hard for those clicks to send them somewhere that doesn’t actually benefit your business.

What sparked this episode

A few weeks ago, I was part of a marketing panel with some incredible women where we talked all things websites, social media, email marketing, and analytics.

One topic that came up?

Link in bio tools like Linktree.

And my hot take is this:

👉 If you have a website, you should not be using one.

Why Linktree isn’t the move (for business owners)

Linktree absolutely has its place. It’s great for:

• Influencers
• Affiliate marketers
• Creators without websites

But if you do have a website, using Linktree creates a huge missed opportunity.

You’re essentially doing all the work to get someone to click… and then sending them somewhere that doesn’t benefit you long-term.

What to do instead

Create a custom link in bio page on your website.

Think of it as your own version of Linktree… but better.

This page should live directly on your site (something like /links) and include:

• Your offers
• Your free resources
• Your latest content
• Your booking links
• Anything you regularly send people to

Why this matters (a lot)

1. You’re driving traffic to your

2. It helps your SEO

3. You get full control over your branding

4. Better analytics + tracking

5. It just feels more polished

How to create your own

If you have a Showit website, this is incredibly easy to set up.

I actually include a custom link page like this for all of my website clients, and I also created a template based on my own page that you can customize.

If you’re not on Showit, no worries. You can:

• Search Etsy for link in bio website templates
• Build a simple page within your existing platform
• Keep it clean, mobile-friendly, and easy to navigate

My biggest takeaway

You are working hard for every single click.

Don’t waste it.

Send people somewhere that supports your business, builds your brand, and actually works for you long-term.

🔗 Mentioned in this episode

• My custom link in bio template for Showit websites
• Pink Clover Studio in Windham, NH
• Resonate Social
• J and M Marketing

Loved this episode?

If this gave you an “oh wait… I should fix that” moment, you’re not alone.

And if your website still isn’t pulling its weight?

That’s kind of my thing 😉

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand