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I sat down with Hope Walz just hours after her father announced he would not run for re-election as governor of Minnesota. It was a strange moment to talk. The decision was still fresh, and the reasons behind it were still settling.

We talked about what it’s actually like to grow up in a political family, how the last year changed her life, and what happens when politics stops being abstract and becomes personal. Hope opens up about receiving threats, briefly living with Secret Service protection during the national campaign, and what it felt like to lose that safety overnight.

She also shares how the decision not to run came together inside her family, why her dad believed stepping aside might lower the temperature around Minnesota, and how she thinks about media, social platforms, and responsibility now that she has an audience of her own.

00:00 Recording on the day of the announcement

02:43 What family conversations around stepping away actually looked like

04:36 Threats, harassment, and stepping back from social media

06:34 Living with Secret Service during the national campaign

09:43 Choosing life without security afterward

16:37 Being part of the decision not to run again

18:38 Minnesota as a national political target

37:08 Dating and having a normal life under Secret Service

44:24 Becoming a content creator after the election

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I went into this conversation thinking we were going to talk about billboards.

If you live in the Twin Cities, you already know the image — arms out, face everywhere, so many billboards they’ve become a regional inside joke. Kris Lindahl built one of the most recognizable personal brands in Minnesota, and I wanted to understand how that actually happened.

But once we sat down, the conversation went somewhere else.

It turned into a discussion about obsession, control, grief, and the strange psychology of becoming unavoidable. At times, Kris drove the conversation with sheer force of personality. At other times, I tried to slow things down and get into the weeds — sometimes successfully, sometimes not.

Did I do a good job pressing where it mattered? I’m genuinely curious what you think.

This episode goes into trauma, rumors, early hustle, and the parts of success that don’t fit cleanly on a billboard.

🎙 One Hour Detours is a long-form conversation series with exactly one rule: one hour, no edits.

Chapters

00:00 – Why Kris Lindahl Is Everywhere

03:45 – How Billboard Saturation Actually Works

10:30 – Selling Wristbands for Spring Break Trips to Mexico

18:55 – Building a Business Around Pure Visibility

26:40 – The Murder of His Father and How It Shaped Him

35:20 – Grief, Healing, and Personal Responsibility

43:10 – Did Kris Lindahl Swindle His Ex-Wife to Pay for Billboards?

51:40 – What Comes After Total Visibility

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