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  • Craft, Lineage, and Making Music That Holds | A Conversation with Singer, Songwriter, Guitarist, and She Rocks Awards 2026 Honoree, Margaret Glaspy | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin

    Craft, Lineage, and Making Music That Holds | A Conversation with Singer, Songwriter, Guitarist, and She Rocks Awards 2026 Honoree, Margaret Glaspy | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin
    Jan 16 2026
    Show NotesSinger, songwriter, and guitarist Margaret Glaspy joins Sean Martin and Marco Ciappelli for a Music Evolves conversation recorded in the context of the NAMM Show and the She Rocks Awards, where Glaspy is recognized as a 2026 honoree. The discussion centers on how artists develop a voice, how creative practice sustains a career, and why music functions as a form of public service rather than a commodity alone. Glaspy shares how growing up in a musically active household normalized creativity and removed the idea that music must be exceptional to be meaningful. Early immersion in Texas-style fiddle competitions, alongside exposure to jazz, songwriter traditions, and alternative rock, shapes a foundation rooted in lineage rather than trend. That sense of lineage continues to guide her current work, where influence is acknowledged openly rather than hidden.Songwriting, as Glaspy describes it, is a daily practice rather than an output-driven process. Writing consistently, sometimes a song a day, becomes a way to maintain agency in a career shaped by touring cycles, releases, and expectations. Albums emerge from accumulation and reflection, not from pre-defined concepts. This approach reframes productivity as presence, with creativity tied to well-being and continuity.The conversation also explores how artists navigate maturity. Early attempts to emulate heroes eventually give way to self-recognition. Glaspy speaks to the value of being a student of music, letting imitation serve as a bridge to personal expression rather than a destination. That perspective resists the myth of originality in isolation and places artists within an ongoing cultural thread.Recognition at the She Rocks Awards introduces another dimension. Glaspy views the honor with humility, emphasizing the importance of creating space to acknowledge women’s contributions in music without turning the work itself into a competition. In that context, the NAMM Show represents the maker side of music, instrument builders, technologists, and craftspeople whose work enables creative expression.This episode positions music not as a product to be optimized, but as a practice to be protected, cultivated, and shared.GuestMargaret Glaspy, Singer, Songwriter, and Guitarist | Website: https://margaretglaspy.com/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/Marco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comResources2026 She Rocks Awards: https://sherocksawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordsmargaret glaspy, sean martin, marco ciappelli, namm, she rocks awards, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcast, singer, songwriter, guitarist, guitar playingMore From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/On Location with Sean and Marco: https://www.itspmagazine.com/on-locationITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    24 Min.
  • Bass Is the Backbone of Music | A Conversation with Bass Magazine Editor in Chief, Jon D’Auria | The NAMM Show 2026 Event Coverage — Bass Magazine Awards | Music Evolves with Sean Martin

    Bass Is the Backbone of Music | A Conversation with Bass Magazine Editor in Chief, Jon D’Auria | The NAMM Show 2026 Event Coverage — Bass Magazine Awards | Music Evolves with Sean Martin
    Jan 15 2026
    Show NotesBass rarely leads the conversation about music innovation, yet it quietly shapes how songs move, how bands connect, and how audiences feel rhythm in their bodies. In this episode of Music Evolves, hosts Sean Martin and Marco Ciappelli explore that idea with Jon D’Auria, Editor in Chief of Bass Magazine, through the lens of community, technology, and cultural relevance.D’Auria describes bass not as a background instrument, but as a stabilizing force. It anchors songs while allowing others to shine, a role mirrored by bass players themselves. That identity informs how the bass community operates: collaborative, inclusive, and deeply connected across generations. Events like the Bass Magazine Awards, held alongside the NAMM Show, are not about spectacle alone. They are about recognition, continuity, and shared lineage.Technology plays a central role in how this community grows. Digital publishing allowed Bass Magazine to expand reach beyond the limits of print, creating immediate access to news, gear releases, artist stories, and cultural moments. Social platforms now surface bass players from bedrooms and rehearsal spaces worldwide, creating opportunity while also reshaping how success is measured.Innovation, however, is not framed as progress for its own sake. The conversation questions where technology supports creativity and where it distracts from it. Lightweight amps, compact gear, and modeling tools solve real problems for working musicians. AI, on the other hand, introduces unresolved tension. While it lowers barriers to creation, it also challenges authorship, labor, and artistic value.Through it all, the episode reinforces a simple truth: music remains human at its core. Technology can amplify access, speed, and scale, but it does not replace intention, emotion, or community. Bass, often overlooked, becomes the perfect metaphor for that balance. Present, essential, and powerful without demanding the spotlight.This episode positions bass not just as an instrument, but as a signal of how music culture adapts while staying grounded in human connection.GuestJon D’Auria, Editor in Chief of Bass Magazine | On LinkedIn: https://www.linkedin.com/in/jon-d-auria-2a7b5089/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/Marco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comResourcesBass Magazine: https://bassmagazine.comBass Magazine Awards: https://bassmagazineawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, marco ciappelli, jon dauria, bass magazine, namm, bass, music, technology, community, creativity, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcastMore From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/On Location with Sean and Marco: https://www.itspmagazine.com/on-locationITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    38 Min.
  • Building Visibility, Community, and Momentum for Women in Music | A Conversation with Laura Whitmore, Founder of The Women’s International Music Network | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin

    Building Visibility, Community, and Momentum for Women in Music | A Conversation with Laura Whitmore, Founder of The Women’s International Music Network | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin
    Dec 30 2025
    Show NotesMusic careers are often discussed through the lens of performance, technology, or commercial success. Less visible is the connective tissue that sustains those careers: community, advocacy, and long-term support systems. In this episode of Music Evolves: Sonic Frontiers, the conversation centers on how structured networks and intentional recognition shape opportunity across the music industry.Laura Whitmore, Founder of The Women’s International Music Network and Senior Vice President of Marketing at Positive Grid, shares how the organization was created to address a simple but persistent issue: women working across music often operate in parallel, rarely connected despite facing similar challenges. The network focuses on bridging that gap by creating shared spaces for visibility, mentorship, and collaboration across roles including artists, executives, engineers, marketers, and legal professionals.A central anchor of that effort is the She Rocks Awards, now in its fourteenth year. The awards, taking place during The NAMM Show 2026, highlight women contributing across all layers of the industry, not only those on stage. The emphasis is on storytelling and presence, giving space for honorees to speak openly about career paths, obstacles, and resilience. That visibility has a ripple effect, normalizing leadership diversity and encouraging others to see themselves as part of the industry’s future.The discussion also addresses how technology fits into this ecosystem. From AI-assisted music tools to digital platforms that broaden access, innovation plays a role when it amplifies creativity rather than replacing it. The focus remains on preserving human expression while using technology to remove friction and expand reach.Another recurring theme is generational continuity. Younger creators and professionals bring new perspectives on consumption, creation, and community. Engaging them early, listening closely, and building inclusive pathways ensures the industry remains relevant and sustainable.This episode frames music not only as art or business, but as a shared cultural system. Networks like this one reinforce that progress does not happen automatically. It is built through intentional connection, recognition, and sustained effort.GuestLaura Whitmore, Founder of The Women’s International Music Network and Senior Vice President of Marketing at Positive Grid | On LinkedIn: https://www.linkedin.com/in/laurabwhitmore/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ResourcesThe Women's International Music Network: https://thewimn.com/2026 She Rocks Awards: https://sherocksawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, laura whitmore, women’s international music network, she rocks awards, positive grid, namm, music advocacy, music marketing, women in music, music leadership, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcastMore From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/On Location with Sean and Marco: https://www.itspmagazine.com/on-locationITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    34 Min.
  • Music, People, and the Energy That Moves an Industry | The NAMM Show 2026 Event Coverage with John Mlynczak, President and CEO at NAMM | On Location with Sean Martin and Marco Ciappelli

    Music, People, and the Energy That Moves an Industry | The NAMM Show 2026 Event Coverage with John Mlynczak, President and CEO at NAMM | On Location with Sean Martin and Marco Ciappelli
    Dec 16 2025
    As NAMM approaches its 125th year, the conversation around The NAMM Show 2026 centers less on products alone and more on the people, relationships, and creative energy that sustain the music industry. In this episode, John Mlynczak, President and CEO of NAMM, joins Sean Martin and Marco Ciappelli to frame the upcoming show as a moment shaped by resilience, adaptation, and shared purpose.Mlynczak positions NAMM’s history as a long record of responding to disruption. Musical genres shift. Technologies rise and fall. Companies appear and disappear. Music itself remains. That continuity shapes how NAMM views its role today, particularly amid global trade pressures and ongoing debates around AI in music creation. These pressures are not framed as endpoints, but as forces the industry has encountered many times before, each eventually reshaped into opportunity.A major theme is the renewed emphasis on human connection. While innovation remains central, differentiation increasingly comes through artists, creators, and authentic storytelling. Product launches are no longer just technical showcases. They are expressions of identity, collaboration, and trust between musicians and the tools they choose. According to Mlynczak, this shift is driving a larger presence of artists and creators at The NAMM Show 2026, reinforcing the idea that brands are ultimately represented by people, not specifications.Education also plays a defining role. With more than 200 sessions planned, alongside new half-day and full-day summits, The NAMM Show 2026 expands its commitment to learning across experience levels and professional communities. Retailers, educators, engineers, marketers, and performers each have distinct paths through the show, designed intentionally rather than left to chance. Data-driven planning allows NAMM to understand how attendees engage, enabling more tailored experiences now and in the years ahead.Underlying it all is energy. Not hype, but momentum built through in-person connection. The NAMM Show is described as a space where competitors share ideas, musicians find inspiration, and creativity compounds simply by being present. For those who attend, The NAMM Show 2026 serves as a springboard into the year ahead, shaped by music’s enduring ability to connect, adapt, and move people forward.The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026GUEST:Guest: John Mlynczak, President and CEO of NAMM | View Website | Visit NAMMHOSTS:Sean Martin, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comNAMM Organization: https://www.namm.org/The NAMM Show 2026: https://www.namm.org/thenammshow/attendCatch more stories from NAMM Show 2026 coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026Music Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/More from Marco Ciappelli on Redefining Society and Technology Podcast: https://redefiningsocietyandtechnologypodcast.com/Want to share an Event Briefing as part of our event coverage? Learn More 👉 https://www.studioc60.com/performance#briefingWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.studioc60.com/performance#ideasKEYWORDS: sean martin, marco ciappelli, john mlynczak, the namm show, the namm show 2026, namm 2026, music industry, music technology, music education, artist collaborations, event coverage, on location, conference Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    35 Min.
  • Black Hat Europe 2025 Wrap-Up: Suzy Pallett on Global Expansion, AI Threats, and Defending Together | On Location Coverage With Sean Martin & Marco Ciappelli

    Black Hat Europe 2025 Wrap-Up: Suzy Pallett on Global Expansion, AI Threats, and Defending Together | On Location Coverage With Sean Martin & Marco Ciappelli
    Dec 13 2025
    ____________Guests:Suzy PallettPresident, Black Hat. Cybersecurity.On LinkedIn: https://www.linkedin.com/in/suzy-pallett-60710132/The Cybersecurity Community Finds Its Footing in Uncertain TimesThere is something almost paradoxical about the cybersecurity industry. It exists because of threats, yet it thrives on trust. It deals in technical complexity, yet its beating heart is fundamentally human: people gathering, sharing knowledge, and collectively deciding that defending each other matters more than protecting proprietary advantage.This tension—and this hope—was on full display at Black Hat Europe 2025 in London, which just wrapped up at the ExCel Centre with attendance growing more than 25 percent over last year. For Suzy Pallett, the newly appointed President of Black Hat, the numbers tell only part of the story."What I've found from this week is the knowledge sharing, the insights, the open source tools that we've shared, the demonstrations that have happened—they've been so instrumental," Pallett shared in a conversation with ITSPmagazine. "Cybersecurity is unlike any other industry I've ever been close to in the strength of that collaboration."Pallett took the helm in September after Steve Wylie stepped down following eleven years leading the brand through significant growth. Her background spans over two decades in global events, most recently with Money20/20, the fintech conference series. But she speaks of Black Hat not as a business to be managed but as a community to be served.The event itself reflected the year's dominant concerns. AI agents and supply chain vulnerabilities emerged as central themes, continuing conversations that dominated Black Hat USA in Las Vegas just months earlier. But Europe brought its own character. Keynotes ranged from Max Meets examining whether ransomware can actually be stopped, to Linus Neumann questioning whether compliance checklists might actually expose organizations to greater risk rather than protecting them."He was saying that the compliance checklists that we're all being stressed with are actually where the vulnerabilities lie," Pallett explained. "How can we work more collaboratively together so that it's not just a compliance checklist that we get?"This is the kind of question that sits at the intersection of technology and policy, technical reality and bureaucratic aspiration. It is also the kind of question that rarely gets asked in vendor halls but deserves space in our collective thinking.Joe Tidy, the BBC journalist behind the EvilCorp podcast, delivered a record-breaking keynote attendance on day two, signaling the growing appetite for cybersecurity stories that reach beyond the practitioner community into broader public consciousness. Louise Marie Harrell spoke on technical capacity and international accountability—a reminder that cyber threats respect no borders and neither can our responses.What makes Black Hat distinct, Pallett noted, is that the conversations happening on the business hall floor are not typical expo fare. "You have the product teams, you have the engineers, you have the developers on those stands, and it's still product conversations and technical conversations."Looking ahead, Pallett's priorities center on listening. Review boards, advisory boards, pastoral programs, scholarships—these are the mechanisms through which she intends to ensure Black Hat remains, in her words, "a platform for them and by them."The cybersecurity industry faces a peculiar burden. What used to happen in twelve years now happens in two days, as Pallett put it. The pace is exhausting. The threats keep evolving. The cat-and-mouse game shows no signs of ending.But perhaps that is precisely why events like this matter. Not because they offer solutions to every problem, but because they remind an industry under constant pressure that it is not alone in the fight. That collaboration is not weakness. That sharing knowledge freely is not naïve—it is strategic.Black Hat Europe 2025 may have ended, but the conversations it sparked will carry forward into 2026 and beyond.____________HOSTS:Sean Martin, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to share an Event Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    19 Min.
  • AI, Quantum, and the Changing Role of Cybersecurity | ISC2 Security Congress 2025 Coverage with Jon France, Chief Information Security Officer at ISC2 | On Location with Sean Martin and Marco Ciappelli

    AI, Quantum, and the Changing Role of Cybersecurity | ISC2 Security Congress 2025 Coverage with Jon France, Chief Information Security Officer at ISC2 | On Location with Sean Martin and Marco Ciappelli
    Dec 3 2025
    What Security Congress Reveals About the State of CybersecurityThis discussion focuses on what ISC2 Security Congress represents for practitioners, leaders, and organizations navigating constant technological change. Jon France, Chief Information Security Officer at ISC2, shares how the event brings together thousands of cybersecurity practitioners, certification holders, chapter leaders, and future professionals to exchange ideas on the issues shaping the field today. Themes That Stand OutAI remains a central point of attention. France notes that organizations are grappling not only with adoption but with the shift in speed it introduces. Sessions highlight how analysts are beginning to work alongside automated systems that sift through massive data sets and surface early indicators of compromise. Rather than replacing entry-level roles, AI changes how they operate and accelerates the decision-making path. Quantum computing receives a growing share of focus as well. Attendees hear about timelines, standards emerging from NIST, and what preparedness looks like as cryptographic models shift. Identity-based attacks and authorization failures also surface throughout the program. With machine-driven compromises becoming easier to scale, the community explores new defenses, stronger controls, and the practical realities of machine-to-machine trust. Operational technology, zero trust, and machine-speed threats create additional urgency around modernizing security operations centers and rethinking human-to-machine workflows. A Place for Every Stage of the CareerFrance describes Security Congress as a cross-section of the profession: entry-level newcomers, certification candidates, hands-on practitioners, and CISOs who attend for leadership development. Workshops explore communication, business alignment, and critical thinking skills that help professionals grow beyond technical execution and into more strategic responsibilities. Looking Ahead to the Next CongressThe next ISC2 Security Congress will be held in October in the Denver/Aurora area. France expects AI and quantum to remain key themes, along with contributions shaped by the call-for-papers process. What keeps the event relevant each year is the mix of education, networking, community stories, and real-world problem-solving that attendees bring with them.The ISC2 Security Congress 2025 is a hybrid event taking place from October 28 to 30, 2025 Coverage provided by ITSPmagazineGUEST:Jon France, Chief Information Security Officer at ISC2 | On LinkedIn: https://www.linkedin.com/in/jonfrance/HOST:Sean Martin, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.seanmartin.comFollow our ISC2 Security Congress coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/isc2-security-congress-2025Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageISC2 Security Congress: https://www.isc2.orgNIST Post-Quantum Cryptography Standards: https://csrc.nist.gov/projects/post-quantum-cryptographyISC2 Chapters: https://www.isc2.org/chaptersWant to share an Event Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.studioc60.com/performance#ideasKEYWORDS: cybersecurity, ai security, isc2 congress, quantum computing, identity attacks, zero trust, soc automation, cyber jobs, cyber careers, cyber leadership, security operations, threat intelligence, machine speed, authentication, authorization, sean martin, jon france, identity, soc, certification, leadership, event coverage, on location, conference Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    26 Min.
  • New Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli

    New Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli
    Nov 11 2025
    ____________Podcast Redefining Society and Technology Podcast With Marco Ciappellihttps://redefiningsocietyandtechnologypodcast.com ____________Host Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/____________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak: https://itspm.ag/itspbcweb____________TitleNew Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli____________Guests:Sanjeev GordhanGeneral Partner @ Type One Ventures | Space, Deep-Tech, StrategyOn LinkedIn: https://www.linkedin.com/in/sanjeev-gordhan-3714b327/____________Short Introduction The inaugural Global Space Awards celebrates the Golden Era of Space on December 5, 2025, at London's Natural History Museum. Hosted by physicist Brian Greene, the event honors Captain James Lovell's legacy and recognizes innovators transforming space from government domain to commercial frontier in our Hybrid Analog Digital Society.____________Article "There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen."Those words from Captain James Lovell defined his life—from commanding Apollo 13's near-disastrous mission to inspiring generations of space explorers. This December, London's Natural History Museum will host the inaugural Global Space Awards, an event dedicating its first evening to Lovell's extraordinary legacy while celebrating those making things happen in space today.Sanjeev Gordhan, General Partner at Type One Ventures and part of the Global Space Awards organizing team, joined me to discuss why this moment matters. Not just for space enthusiasts, but for everyone whose lives are being transformed by technologies developed beyond Earth's atmosphere."Space is not a sector," Sanj explained. "It's a domain that overrides many sectors—agriculture, pharmaceuticals, defense, telecommunications, connectivity. Things we engage with daily."The timing couldn't be more significant. We're witnessing what Sanj calls a fundamental shift in space economics. In the 1970s and 80s, launching a kilogram into space cost $70,000-$80,000. Today? Around $3,000. That 20x reduction has transformed space from an exclusive government playground into a commercially viable domain where startups can reach orbit on seed funding.This democratization of space access is precisely why the Global Space Awards emerged. The industry needed something beyond its echo chambers—a red-carpet moment celebrating excellence across the entire spectrum, from research laboratories to scaling businesses, from breakthrough science to sustainable investments.The response exceeded all expectations. The first-year event received 516 nominations from 38 countries. Sanj and his team were "gobsmacked"—they'd hoped for maybe 150-200. The overwhelming engagement proved what they suspected: the space community was hungry for recognition that spans the complete journey from laboratory to commercial impact.What makes this particularly fascinating is how space technology circles back to solve Earth's problems. Consider pharmaceuticals: crystallization processes in microgravity create flawless crystal structures impossible to achieve on Earth. The impact? Chemotherapy treatments that currently require hours-long hospital visits could become subcutaneous injections patients self-administer at home. That's not science fiction—that's research happening now on the International Space Station, waiting for commercial space infrastructure to scale production.Or agriculture: Earth observation satellites help farmers optimize crop yields, manage water resources, and predict harvests with unprecedented accuracy. Space technology feeding humanity—literally.The investment mathematics are compelling. For every dollar invested in space innovation, the return to humanity measures around 20x. Not in stock market terms, but in solving problems like food security, medical treatments, climate monitoring, and global connectivity. These aren't abstract future benefits—they're happening now, accelerating as launch costs plummet and commercial operations expand.The Global Space Awards recognizes this multifaceted reality through eight distinct categories: Playmaker of the Year, Super Scaler, Space Investor, Partnership of the Year, Innovation ...
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    27 Min.
  • How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

    How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
    Nov 3 2025
    How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco CiappelliCyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas Why Cybersecurity Marketing Demands a Different PlaybookThe cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey."Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience."We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon ...
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    30 Min.