In this episode, I sit down with Philip Douget—who has spent half his career on the service side at Halliburton and the other half inside private and public Exploraton and Production companies—to break down what actually works (and what absolutely doesn’t) in oilfield business development. Philip shares blunt insights from both sides of the table: how to be persistant, why most outreach fails before it starts, and simple fixes that make BD communication far more effective. From cold emails that go nowhere to text messages with no context, he talks through the real reasons reps get ignored and how to avoid sounding like a “crazy ex-girlfriend” while still staying top-of-mind.

We also dive deep into modern networking challenges—balancing family life with happy hours, why dinners are awkward sales environments, and why conferences often deliver hype instead of value. Then things get tactical: what meaningful swag actually looks like (hint: custom Lego frac pumps beat cheap koozies every time), how customer education can be more powerful than a sales pitch, and why the best BD reps excel at reading the room and teaching rather than selling. The episode closes with a big idea: the future of BD might include “one-click” digital quoting—ordering frac or flowback as easily as a pizza order. This is a must-listen for anyone in oilfield BD or anyone selling to operators who wants to understand what truly moves the needle.