Attorney Russel Morgan, founder and CEO of Morgan Legal Group, shares why every lawyer should perform annual and quarterly reviews — not just for their firm’s performance, but also for personal growth and balance. He explains how to measure key performance indicators (KPIs), maintain profitability, prevent burnout, and set specific goals that align business success with a fulfilling life.

00:00 – How annual reviews help lawyers stay aligned 01:20 – Tracking growth through business and personal KPIs 03:45 – Setting clear goals before chasing expansion 05:10 – Evaluating revenue, profits, and productivity 07:30 – Why lawyers must review finances and liabilities regularly 09:40 – How to plan quarterly meetings with your advisors 11:15 – The risk of neglecting estate, financial, and succession planning 13:40 – Setting measurable goals to prevent burnout 15:10 – The key difference between organized and disorganized lawyers 17:30 – Practical advice for attorneys who don’t know where to start 18:50 – Growth isn’t just speed — it’s direction

Obsessed With Success with Russel Morgan explores the mindset, systems, and strategies behind running a law firm that’s not only profitable but purposeful. Each episode gives attorneys practical tools to grow sustainably while staying aligned with their personal values and goals.

In this episode, estate planning attorney Russel Morgan talks about the dangers of undercharging and why knowing your worth is key to building a successful law practice.

He breaks down how discounting affects confidence, reputation, and the type of clients you attract. Russel also explains how lawyers can justify their value, set clear expectations with clients, and find the right balance between ethics and business growth.

Whether you’re a new lawyer or a seasoned professional, this episode is a reminder that charging what you’re worth isn’t about greed — it’s about respect, sustainability, and long-term success.

00:00 – Introduction: The problem with discounting 01:30 – Why many lawyers undercharge early in their careers 03:00 – The danger of competing on price instead of value 05:00 – How competition in New York drives pricing pressure 07:30 – Balancing ethics with business growth 09:45 – How low pricing can hurt your reputation 12:00 – The type of clients you attract when you’re the cheapest 14:00 – How to raise your prices with confidence 15:30 – Being transparent about pricing and setting expectations 17:00 – Signs it’s time to increase your rates 18:30 – Final advice: Know your worth and stay confident

Obsessed With Success features real conversations with leaders, legal experts, and business minds who are redefining what success looks like. Each episode explores strategies for growth, leadership, and building lasting impact — without losing sight of what truly matters.

Learn more at morganlegalny.com.

In this episode, Russel Morgan talks about what it really takes to build a strong legal practice. He shares lessons on leadership, decision-making, and staying focused while running a law firm. Russel explains how clarity, consistency, and mindset shape long-term success in both business and law.

00:00 – Introduction: Why relying on referrals can hold your firm back 01:30 – The danger of putting all your eggs in one basket 03:00 – Diversifying your client acquisition channels 05:00 – Trial and error in marketing: How to find what works for your firm 07:00 – Building authority through blogs, videos, and community resources 08:30 – Marketing evolution: How Russel grew from a one-man operation 10:00 – The power of recognition, reputation, and media appearances 12:00 – Why some attorneys fear marketing — and how to overcome it 14:00 – Tracking ROI, cost per acquisition, and metrics that matter 16:00 – “How did you hear about us?” — why this question still matters 18:00 – When to invest in paid advertising and how to avoid losing money 20:00 – Protecting yourself from “fake” marketing professionals 22:00 – Final takeaway: Know enough to protect your business and scale smart

Obsessed with Success explores the strategies and mindsets behind sustainable business growth in the legal industry and beyond. Each episode dives into real, practical ways attorneys and entrepreneurs can scale smarter, build stronger brands, and create systems that last — not just quick wins.

If you’re serious about building a firm that runs efficiently and profitably, this show gives you the insight, mindset, and methods to get there.