What if the reason your business feels unsustainable has nothing to do with how hard you're working?

When Brittany launched her business in 2025, she was hitting a wall and it wasn't because AI was on the scene, economic uncertainty was changing how people buy, or that online marketing and business had shifted completely (although that really didn't help).

Even though she was putting in the (endless) work, she was going nowhere. Every hour felt productive, and yet every hour was pulling her further from the business she actually wanted to build.

The problem? She was building her business based on someone else's blueprint (that wasn't remotely designed for her brain or life).

In this episode, she breaks down 5 foundational mistakes that make solopreneur businesses unsustainable no matter how hard you work. These aren't mindset problems. They're structural & foundational problems.

This is a working episode! So grab a journal or your notes app to do some reflection. Resources below to also help you problem solve solutions for yourself.

In this episode:

• Why doubling down on effort won't fix a foundation problem and what to look at instead
• Mistake 1: You traded the mission that fueled you for metrics, performance, and building mechanics and now you're running on empty
• Mistake 2: Your offer or business model doesn't fit your brain, your capacity, or your season of life (and why committing without testing first is so costly)
• Mistake 3: Your marketing strategy has the wrong energy cost for you, whether that's 50 cold DMs a day or an evergreen system so predictable your ADHD brain keeps blowing it up
• Mistake 4: You're not building for your actual capacity as a founder and what the research on flow state says about why that matters for your health, not just your revenue
• Mistake 5: You are not your business and building like you are is one of the fastest routes to burnout

Free resources in this episode:

• Business Owner Task Matrix (free download) — helps you identify what to put more of on your plate because it energizes you and lights you up, and how to strategically offload the rest. superbloom.work/matrix
• Buy Back Your Time by Dan Martell — https://a.co/d/087alHFq

Work & Connect with Brittany 1:1 Coaching: https://www.superbloom.work/coaching Brain x Body x Business Newsletter: https://superbloom.work/newsletter

Not Your Typical Solopreneur Podcast Your preferred podcast player: https://rss.com/podcasts/not-your-typical-solopreneur/ YouTube: https://www.youtube.com/@BrittKimBlooms/podcasts

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What does it actually look like to build a healthcare business you never planned to start…while managing a chronic illness, raising kids, and figuring out that most of the "entrepreneurship rules" don't apply to your brain?

In this episode, Brittany sits down with Julie Hershberg, PT, DPT, NCS founder of re+active Physical Therapy & Wellness.

Julie didn't come from a family of entrepreneurs. She wasn't chasing a business dream. She was a clinician doing work she loved, serving the people she cared about, all while being pregnant, pumping in the car, two kids under two at the time.

Then… she got laid off because "neurologic physical therapy wasn’t profitable enough", and that finally forced her hand & lit a fire in her to do her own thing.

What she built from being just 1 clinician, seeing just 1-2 patients a week has flourished into a 34-person integrated care practice, a thriving online membership community of 200+ patients, and a clinician education platform changing the way providers treat complex neurological conditions.

In this open & honest conversation, you'll hear about:

• How Julie became a founder by necessity, not by design, and why she thinks that actually helped her
• What it's really like to run a business with rheumatoid arthritis, and the non-negotiables (sleep, movement, structure) that keep her in remission
• The myth of the "4-hour work week" and what 14 years of entrepreneurship actually taught her about neurodivergent brains and business
• Why going to therapy has been more valuable than any business course she's ever taken
• What the future of integrated, innovative healthcare could look like, and how re+active is already living it

Whether you're a clinician thinking about starting a practice, a founder figuring out how to build sustainably around a chronic condition, or someone who just needs to hear that you can build something meaningful without having it all figured out from the start — this one's for you.

Connect with Julie & re+active:

• Follow on Instagram: @reactivept

For Clinicians:

• Brain Bytes Community for Clinician Education: reactiveeducation.com/brainbytesDoors open for enrollment this year on April 23, 2026 and close April 30th!

For People with Neurologic & Chronic Health Conditions:

• Condition-Specific Memberships: reactive.mykajabi.com
• Free Educational Workshops: reactivept.com/workshops
• Integrated Care Programs: reactivept.com/services
• Apply for an Integrated Care Program: forms.gle/k8m46JoeYifwd6Hx9

What does it actually look like to go from "I never thought of myself as an entrepreneur" to building an online business in one of the challenging economic climates in recent memory? That's exactly what Brittany shares in this solo episode.

This is a real, unfiltered look at her entrepreneurial journey: the pivots, the hard lessons, the marketing program that didn't fit, the season-of-life realities nobody tells you about, and what she keeps coming back to as the only framework that actually works for sustainable business building.

If you've ever felt like the business advice you're getting just wasn't built for your life, this one is for you.

In this episode:

00:00 — Welcome and what you'll take away from this episode

01:56 — Why Brittany never thought of herself as an entrepreneur — and the image that got in the way

02:26 — Surprise: she's actually a fourth generation entrepreneur, and what that lineage looks like

05:27 — The entrepreneurial qualities she had her whole life that she never recognized as such

09:58 — The pandemic, the pivot, and how she accidentally built a multi-six-figure online education business

14:14 — The realization that she could do this for herself, and what she actually wanted to build

16:05 — The hardest decision: leaving something she loved to go all in on her own thing

19:53 — Jumping into entrepreneurship in 2025, and why the timing was, to put it mildly, a lot

26:38 — The confidence piece: why confidence in how you can serve others matters more than niche fit

27:15 — What her own social media data showed her when she stopped following someone else's method

36:21 — The membership pivot, why she thought it made sense, and why she ultimately moved toward 1:1 coaching instead

42:09 — The framework she keeps coming back to: intrinsic motivation, health and wellbeing, and season of life.... all together

Work & Connect with Brittany

1:1 Coaching: https://www.superbloom.work/coaching

Brain x Body x Business Newsletter: https://superbloom.work/newsletter

Not Your Typical Solopreneur Podcast

Your preferred podcast player: https://rss.com/podcasts/not-your-typical-solopreneur/

Youtube: https://www.youtube.com/@BrittKimBlooms/podcasts

Follow me

Instagram: https://www.instagram.com/brittkimblooms/

Threads: https://www.threads.com/@brittkimblooms