Nobody buys boring
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
Nobody buys boring
-
Gesprochen von:
-
Von:
Über diesen Titel
Far too many businesses insist on leading with the same BS checklist: better features, lower prices, free trials.
It's as though they think buyers carefully weigh-up the pros and cons of every product in the category, before making a deliberate, labored, conscious buying decision.
But that isn't what happens.
It isn't even close to what happens.
People buy stories. Specifically, they buy stories about who they become after the purchase. Our product may solve a problem, but it's our story that solves the identity crisis.
Customers aren't waiting for better features. They're waiting for a better version of themselves.
The Cognitive Marketer
Brought to you by KEXINO - https://kexino.com/
LinkedIn: https://www.linkedin.com/company/kexino
Instagram: https://instagram.com/wearekexino
YouTube: https://www.youtube.com/c/Kexino
Threads: https://www.threads.net/@wearekexino
BlueSky: https://bsky.app/profile/kexino.com
Gee Ranasinha public speaking website: https://gee-speaks.com
