It's New Year's Eve, and I've been taking stock of everything 2025 threw my way and what I want 2026 to look like. There were plenty of ups and downs, but what didn't work has forced me to rethink how I lead.

In this episode, I talk honestly about what's changing at AppSumo, what I've learned by getting closer to the work again, and why leadership right now looks very different than it did.

In this conversation you'll enjoy 3 BIG things:

• Setting goals that actually change your behavior

• Going easier on yourself when things don't work out

• Resetting direction when you've drifted

Enjoy these 3 things plus many nuggets along the way.

My book Million Dollar Weekend is for aspiring entrepreneurs who want to start something without overthinking it. I break the process down into simple steps you can actually do in a weekend.

I also send emails with my unfiltered thoughts on business, money, and life. People seem to like them. You can sign up at noahkagan.com and join 350k+ readers getting the good stuff each month.

So in this episode I break down our simple three part plan to see out 2025, and talk about bundles, new partner offerings, the future of software, and how leadership really works when the scoreboard looks ugly. It's honestly the most exciting I've felt about AppSumo's horizon in a long time.

• How to course-correct when your Black Friday deal flops hard

• What I do when customers stop clicking

• How to avoid repeating the same mistakes next quarter

Enjoy these 3 things plus many nuggets along the way.

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.

I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

The past few months at AppSumo have been brutal. People are voting with their wallets and return buyers are down 40%. We lost some of the trust we spent years building and drifted from what made us great. But the fire in my belly is back and I'm going to war for what we do best.

I'm turning the battleship back towards curating high-quality tools that people actually love and I'm taking you inside the war room. In this episode, I share what's working, what's not and what I'm learning.

If you've ever run a company or have just gone through a tough season, you'll love this one

In this conversation, you'll enjoy 3 BIG things:

• Why simplicity and focus is the best strategy when things get messy.

• How direct conversations with customers and partners can rebuild trust

• Why curating truly great products (not just more of them) is key to winning back customers

Enjoy these 3 things plus plenty of spicy behind-the-scenes stories along the way.

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.

I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.