Ep 5. In this heartfelt episode, Jeff reflects on his journey of discovering and partnering with Senior Neighbors, a Grand Rapids nonprofit committed to serving older adults. What began as a casual hallway conversation with then-Executive Director, Bob Barnes, evolved into a transformative collaboration centered around one powerful insight: as people age, they often lose key relationships and face increasing isolation. From that truth, the brand statement “No Longer Alone” was born, which now anchors the organization’s mission and messaging.

Jeff shares stories of seniors like Elmer, a widower who found renewed joy and friendship through a local senior center. The episode also highlights the creative marketing campaigns that brought visibility and emotional resonance to Senior Neighbors’ work, from humorous video spots to moving storytelling that secured funding and changed perceptions.

More than a look into their marketing, this episode is also a tribute to the vital role Senior Neighbors plays in combating senior isolation and honoring every stage of the aging journey. It’s a thank-you to Bob Barnes for his decades of service, and a call to see, support, and stand with the seniors in our lives so that they are no longer alone.